We had the good fortune of connecting with T’Keyah Swilley Burnett and we’ve shared our conversation below.
Hi T’Keyah, we’d love to hear more about how you thought about starting your own business?
I became a new mom. I had my son in July 2019 and after carrying him and giving birth to him; the changes my body had already gone through and was about to go through threw me off completely and I quickly lost myself. I remember having an event to attend to and putting on over $100 worth of make-up ( from other high end brands ) and thinking to myself “I can really own my own cosmetics line.” And that’s where it began. I always knew I wanted to be in business for myself I just never knew what exactly. Looked at my son, and the amount of oppertunities I can create for him, evaluated my life in many ways, and started up JINSI Cosmetics. I wanted to not only create and build a legacy, I wanted to help women, I wanted to empower women, I wanted to touch on things that women have issues discussing today – when most topics are normal and apart of everyday living. I wanted to reach out to that woman that society tends to pass over. JINSI Cosmetics is a make-up line that stands behind the woman who has lost herself, we stand behind the woman that just need that extra push, we stand behind women. To be a woman means to have strength and power, and that’s who we planned to appeal to. The orgin of the word “jinsi” has an Arabic meaning (sexual/sexy/sex). I wanted to highlight and bring forth a woman who has issues with feeling her best self. I wanted to reach out and stand with that woman who is finding it difficult to find her confidence level or reaching her highest sexual confidence level.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
JINSI Cosmetics is different from others because our mission is different. Offering over 20 plus lipgloss/lipstick colors including Matte, Lustre, and Strobe, double layered adjustable bonnets for both mom/baby, 5 styles of eyelash sets (of which you can wear up to 25 times before disposing), eyeshadow pallets – 9 pan / 15 pan, sauna effect sweat shorts/pants, and last but not least our new turmeric skin care line. With the lipglosses/lipsticks we wanted to challange women to step outside of their comfort zone and try colors that are really vivid once placed on the sole of a lip, we wanted to appeal to the everyday woman who wear make-up but only on occasion and often make heads turn for once she’s all spruced up and dolled up. What I am most excited about is to see the growth that my company will do. I am already on the right path and with everything that I am learning and able to incorporate. JINSI is going to be huge. Nothing about being a business owner is easy, the sleepless nights, the days when your mind is constantly going because you have ideas that you need to see come alive, the times where I can’t put my phone down because of the calls and messages I am making in order to get things the way they should be. I am a perfectionist, and I don’t rest until it’s right. I’ve learned so many lessons and I am learning more and more everyday, I guess the one lesson that takes the cake is to remain humble. I try my best to keep my head down and work on ways to improve my business so that the right eyes will one day land on me. I try really hard to not let the success go to my head. I want the little girls, the teen girls, and adult women in the world to know that it is possible! It can be done! I’ve come so far in just a year and my story speaks for itself.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well since I live 5min away from 7th street, bar hopping is a must, Torchy’s for tacos and margiritas, or Del Sur Tacos in Dallas! I love hookah lounges so Pyramid Hookah lounge in North Richland Hills were we would most likely end up, and probably Main Event.
Who else deserves some credit and recognition?
My good friend Ricky Mangrum. Rick put me on! He was watching me via social media and came out of nowhere with an amazing message. Rick helped me understand how to go about doing certain things and never asked for anything in return. I call him my big brother because whenever I call he’s always there. So, huge shoutout to my brother Ricky Mangrum!!!
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