We had the good fortune of connecting with Sarah McNamee and we’ve shared our conversation below.
Hi Sarah, is there something you believe many others might not?
“Just go for it!” No, you don’t need all this funding or have to create the perfect product to start something amazing. I think the idea that most people have of planning everything out from the very beginning is just not realistic. Just like life, there is no one set path to success – and most of the time that path is messy. I think the best plan is when you jump in and just DO it, You’ll never be “ready”, so why wait? I think it makes the ability to shift and pivot so much easier. If you plan too much, it’s easy to get discouraged or frustrated because it sets up an expectation in your mind of how you think things should pan out because of this grand plan that took you months or even a year to plan out.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am the owner and curator behind What Little Wonder – a modern and boho inspired ecommerce shop offering baby essentials in nursery, decor and accessories. I love having the opportunity to connect with our customers each and every day. Whether through email or social media, I’m such a people person and I love to help others – knowing that through my shop I’m offering products that moms love and that will be apart of some incredible milestones in their baby’s life is pretty amazing. I started the business in 2017, and lots (and lots) of hard work got me to where I am now. I’m still learning and growing, but it definitely was NOT easy. In the beginning I was a single mom trying to balance motherhood, working a full-time job and growing the business. I’ve learned to leverage my strengths and build on my weaknesses. I’m constantly reading and researching to figure out what I don’t know. I’m fairly open-minded about trying new things and seeing what works best for my customers. I embrace change and always looking for ways to improve on things and streamline processes on the back end. The major lesson I’ve learned, is you can’t pour from an empty cup. Being an entrepreneur, a mom, a wife…juggling all these roles, it’s easy to lose yourself when you’re just giving and serving others. Over the past 6 months, I’ve really been intentional about taking the time to step away when I’m feeling burned out, to recharge so I can be at my best, not only for the business but for my family as well.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am THE worst person to ask nowadays. I’m so engulfed in life inside my home that I wouldn’t even know where to begin. However, I’m such a foodie and I love to explore new places so I would definitely take to YELP for some recommendations.
Who else deserves some credit and recognition?
I want to shoutout my mom for always being supportive and a beacon of light during those tough times.
Lily Jieru Photography