We had the good fortune of connecting with Pierce Brantley and we’ve shared our conversation below.

Hi Pierce, we’d love to hear more about how you thought about starting your own business?
The store of my consulting practice started when I was young. As a kid, the peak of success for me was Matthew Broderick in the movie War Games. All I wanted was a glowing, green screen computer on which to play new and exciting games. I never hacked the government for a competitive stint of tic-tac-toe like in the movie, but I did get an original Apple II computer and that set the trajectory of a career filled with innovation and exciting new technologies. Those early experiences led me to build and sell a small agency in my mid-twenties. The business provided software development and branding services on the edge of the Web 2.0 craze. Since then, I’ve had the pleasure of working and consulting with a range Fortune companies and startups in all things technology and product development. Digital product strategy, which is essentially new-wave business development, is the way by which companies now compete. It’s how Uber beat taxis, Spotify beat radio, and GrubHub beat the grocery store. The strategies these companies use are usable by everyone, however, and I wanted to broker that access. That’s what my company does, we help the best companies build the best software.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
You can compete like everyone else, or you can play a different game. That’s disruption. My business, Invicta Consulting, provides digital product strategy that help you do just that. I give you an edge in the market by redefining the way the game is played with your platform. That’s what I help companies do: play a different game and tell a different story. It’s how they win. I’m proud of the approach we take because it makes a real difference in the lives of all sorts of people and industries. I’ve had the pleasure of working with many of the top F500 and seen how innovation can effect thousands of people, sometimes overnight. It’s rewarding work and I enjoy the unique challenges that enterprise need to solve.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I remember taking a friend through downtown Dallas a few years ago, and they were shocked at all there was to do. They had no idea they could fill a weekend up (and them some) exploring all the metroplex has to offer. The Truck Yard is one of my favorite go-to’s for new music and a fun night. The food trucks are great and you’ll always see someone you know. If I’m looking to spend some time working remote, you’ll always find me in the Bishop Arts district. As an author, I like the Wild Detectives because they have a cool take on boutique books and coffee. They have great local shows too. The entire district is fun though, so I may take a break from work and go peruse the local shops. Cigar Art, a local shop there, rolls their own cigars and has a great selection. I always enjoy stopping in to see what they offer.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
In my first job, I was a web developer and crashed the large e-commerce platform for which I was hired. The crash happened in my first month of work. Soon after the crash, The CEO came over to my desk and I was certain I was fired. “I’m sorry I crashed your site,” I said. He kneeled down next to me and said “It’s our site. You’ll fix it.” I learned a powerful lesson about ownership, leadership and shared responsibility. From that point on, the CEO took time to mentor and introduce me to people I needed in my life. My success is directly related to his early kindness. Fun fact: I don’t do web development anymore. The other thing this CEO taught me was that my Christian faith could haveapractical, successful affect on the way I approached work and building a business. There’s a tendency to think that faith has something to do with a moral disposition or religious tradition, and what I’ve learned is that a relationship with God can haveaprofound affect on specifics like business strategy, innovation, and private equity. All to say, the source of what I know, I believe, comes from who I know.

Website: https://invicta.consulting/

Linkedin: https://www.linkedin.com/in/pierce-brantley/

Facebook: http://facebook.com/piercebrantley

Other: https://piercebrantley.co

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