We had the good fortune of connecting with Jennifer Demel and we’ve shared our conversation below.
Hi Jennifer, we’d love to hear about how you approach risk and risk-taking
Risk taking is the most intimidating yet most vital part of being an entrepreneur. Without taking the risks, you will not get to where you want to be as an independent business owner. My husband (and business partner) and I discuss risks on a daily basis. We regularly say “If we would not have done ‘X’, we would not be were we are today.” Although, you have to make calculated, well thought out decisions, to be an entrepreneur you have to jump in with both feet and take the risks! Every thing we do is a risk. Risks are terrifying but risks create opportunity.
What should our readers know about your business?
What sets us apart is innovation, collaboration, and relationships. Thirty Eight & Vine, our local wine bar in Fort Worth, was the first time we stepped out and really created something new and exciting. We saw the need to expand the wine industry in Fort Worth and wanted to bring about an experience Fort Worth had never seen. Our wine bar stands apart as we operate with wine dispensers. We offer 1oz, 3oz, and 6oz pours. Pre-Covid this was a self-serve concept. This allows customers to create their own experience and to be able to explore wine in a comfortable setting. We aimed to make wine approachable. With the help of our in-house Sommelier and our experienced staff, customers can experience a well-curated wine list and can easily explore new regions and varietals with small pour sizes. We then meet the innovation with incredible customer experience while cultivating relationships. Our coffee shop, Trinity Coffee House, operates similarly. Our main components of Trinity are coffee, co-working, and collaboration. Again, we sought to bring a new approach to coffee; a setting Fort Worth had not experienced before. We have unique signature drinks, incredible partnerships including CBD offerings, and collaborations with local artists to provide beautiful murals throughout our space. We also offer co-working and office suites within the coffee house. Our main purpose is to consistently partner with local, small business owners to create a space for pop-ups and events. We work with local non-profits on profit sharing events, we work with small businesses, such as, flower trucks and animal rescues for pop-ups and events, and we partner with other business owners for our food partnerships. The one thing 2020 taught us is that collaborations and local support is the key to survival. We are always striving to bring innovative ideas and partnerships to our city. We never want to stay stagnant. The goal is to always be moving forward and always conceptualizing new ideas and goals.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Fort Worth is such an incredible, vibrant city with so much to offer. The city provides so many new and exciting ventures, along with original staples that make Fort Worth what it is. A must do is the Stockyards. You have the venues and events that have been around for years, such as, Joe T’s and the cattle drive, along with, new developments, such as, Mule Alley with new restaurant and bar concepts. The new development of South Main Street is an easy place to spend an entire day. You have incredible food, such as, Tinies and The Bearded Lady mixed in with locally owned boutiques, breweries, and tiki lounges. The Foundry District is another district on the rise. Here you will find our Thirty Eight & Vine and Trinity Coffee House, along with other incredible independently owned businesses. Gifted is a well curated boutique, Maple Branch is a beautiful biergarten, Blackland Distillery and Tulanes are perfect for nightlife, and Grand Berry Theater is an amazing indy film theater. The Cultural District is another must-do destination. Fort Worth is very fortunate to have the caliber of museums we have in this city. I will always suggest a visit to the Modern Art Museum, The Kimbell Art Museum, The Cowgirl Hall of Fame, and the Museum of Science & History. There are too many wonderful places to name. This is just the tip of the iceberg.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There is an entire list of individuals that deserve a shoutout who have made my journey possible. My number one shoutout is to my husband, Sam. He is an equal partner in both our businesses, Thirty Eight & Vine and Trinity Coffee House, along with being my partner in real estate at Burt Ladner Real Estate. We rely heavily on one another throughout the course of each day to take care of clients, manage our business operations, and provide for and take care of our children. There would not be a success story without the help of my husband. My parents are also a huge factor in this story. They are my sounding board for each and every decision I make. I talk to my parents on a daily basis. They provide encouragement, insight, and necessary criticism to help guide me in my decision making and implementing of ideas. Individuals can not make it on their own in the world of independent business owners and entrepreneurs. You have to have a support system around you and you have to build the right team around you. Without our incredible staff, our doors may not still be open after the year that 2020 brought to us all. Everyone stepped up, did their part, and put in the work to pivot and provide the best customer experience we could in the most trying of times.
Instagram: @thirtyeightandvine @trinitycoffeehousefw
Facebook: @thirtyeightandvine @trinitycoffeehousefw
Thirty Eight & Vine Photos are from Nancy Farrar Trinity Coffee House photos are from Audrey O’Donnell