We had the good fortune of connecting with Lisa Dean and we’ve shared our conversation below.
Hi Lisa, how have you been affected by Covid-19?
Planning weddings for over 15 years we always believed we had all the answers and Plan B’s we could ever imagine. When COVID-19 hit our industry we realized we had to create new plans, plans that would change daily and we had to stay on top of what that next plan would be if the day looked a certain way. It is the one time we all wished for a magical crystal ball! This was the first time we realized having a different kind of compassion and plans for couples was necessary. We have had to take into consideration that some couples have lost their jobs, been furloughed, and now have limited to no funds available to complete the planning process for 2020. It has brought our entire event industry to a standstill. While we all have contracts in place to protect us we also have to be compassionate about the needs of our couples and adjust. We have moved out payment plans with rescheduled new dates and made payment options smaller for couples. We have begun looking at vendor contracts differently regarding non-refundable deposits and force majeure clauses.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Most people think of wedding planning as a dream job. After all, what other job allows you to attend a party every weekend? There is a lot more that goes on behind the scenes than glitter and beautiful flowers. Most weddings take anywhere from a minimum of 200 hours to 400 hours to plan on a basic level. Drafting budgets, researching the perfect venues and vendors is an endless and sometimes stressful job because every wedding doesn’t fit into the same mold every time. Each wedding has their own unique planning and visions we are responsible for bringing to life. Our responsibilities vary on a massive scale daily.
When I got married over 18 years ago, I hired a Wedding Planner for my wedding. It was then I realized how much details go into planning I found myself falling in love with all things wedding. I knew then going back to the corporate world wasn’t going to make me happy. While still working a full-time job, I began helping friends with weddings shortly thereafter and officially setup Divine Wedding Details, LLC. It was a rough start like any company starting out. It wasn’t until about my 3rd year things really began picking up and I began getting referrals from past couples’ weddings I had done. Our reviews began speaking volumes on our reputation after that and things began just climbing upward from then on.
My attention to detail and organization came from being a paralegal for over 25-years, and lent a hand in building my business to what it is today. The love and support of my family and friends, and an excellent Assistant has kept me going and thriving on my passion.
Any great local spots you’d like to shoutout?
One of our favorite spots around the city is Klyde Warren Park where you can hit a variety of fun food trucks or head to one of over 50 restaurants nearby, relax from the lawn to sipping at Savor playing oversized lawn games or enjoying the fresh air of the park over the highway. We would save hitting the famous Margarita Mile for later in the day and doing a dine around at some of the areas famous Mexican restaurants like Mesero’s at Victory Park where you can get a smashing great LA PERFECCIÓN margarita! We love floating around at the DMA taking in all the artwork and the captivating garden at the Nasher Sculpture Museum!! A great round the heart of downtown Dallas experience with all our favorite places!!
Who else deserves some credit and recognition?
My husband, Rett Dean. He’s my life coach, soul mentor, and my biggest fan who keeps pushing me to not quit! My Assistant, Brit Burks – for being with me along the journey through ups and downs in our industry and offering fresh ideas + advice.
Shannon Skloss Photography (for the 4 wedding images)