We had the good fortune of connecting with LeAndra Polk and we’ve shared our conversation below.
Hi LeAndra, can you walk us through the thought-process of starting your business?
The thought process behind Crafts by Le was simple, in December of 2017 after making myself a holiday wreath for my favorite holiday (Christmas) I posted my creation on social media. Soon after I received several inquires about making similar wreath designs as well as custom wreaths for others. Over time my designs became more and more popular, so I decided that it was more than just a hobby and I should make this an actual business being that it’s something that I’m great at doing and I also enjoy.
Alright, so let’s move onto what keeps you busy professionally?
At Crafts by Le, we are mostly known for providing custom wreath designs for all teams, themes and occasions, however, we offer centerpieces, holiday decor (tree decorating) and more. We specialize in mesh-style wreath designs, but also offer traditional, grapevine and diaper wreaths as well. What sets Crafts by Le apart from most wreath businesses is our dedication to quality over quantity. I make sure each and every product is made with love and creativity all while providing long-lasting beauty. Making Crafts by Le an actual business has been a pretty smooth road however, like all businesses, there have been a few obstacles to overcome. As with any other business I had to go through learning struggles. I had to find the best products to make lasting wreaths that weren’t just pretty to look at but also were made with quality materials that would hold up over time. I had to do research on current pricing in the market and also make sure that I was pricing my creations based on my worth and not what I thought people wanted to pay. Eventually, I figured out the best products for my crafts and also a pricing system that was affordable for my customers as well as what I felt my products are worth. For me, success is defined by customer satisfaction. It is my goal to not only meet, but exceed every customer’s expectations and every time I do so I call that a success.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my shoutout to my family and close friends who have always supported me in all endeavors and encouraged me to obtain my goals.