We had the good fortune of connecting with Laura Christian and we’ve shared our conversation below.
Hi Laura, we’d love to hear about how you approach risk and risk-taking
Risks…It is not only a word but something each of us faces at one point or another in our life. We come to a crossroads where we have the option to play it safe, or take a risk. When placed in these situations I believe the most important thing to have is COURAGE. Taking risk takes courage because you ultimately do not know the end result of the risk. The risk can be mitigated by how much time you’ve spent in due diligence, seeking counsel from others, and learning about the pros and cons. Our business (Laura Design & Co.) was built on taking a risk. We had just moved to a new state; not knowing anyone, without jobs, and having no sense of local support. Moving out here was a risk, but dropping it all to start our design firm was a greater risk. More than anything, we believed in ourselves and were not afraid to bet on each other and the service we would be able to provide to our future clients. In the middle of all this was quite possible the biggest risk of all….how would we work together as business partners?! Being married to your best friend is one thing but being business partners and running a business together is something totally different. Once we started, it took about four months to get up and running. Before we knew it, we were booking out for several weeks at a time. Fast forwarding to now, it is easy to say we made the right decision but back then, we faced uncertainty and fear. What if we fail, what if we can’t get this thing going?…all questions that ran through our mind. Ultimately, it took a lot of courage, betting on ourselves and the service we knew we could offer. Learning to mitigate our risk and jump fully into something we were so passionate about has created an atmosphere in which we know we can overcome anything (running a business, creating beautiful homes for our clients, being parents, and so much more). Looking back, we have grown and have been shaped incredibly by all the ups and downs we’ve gone through and the risks we were willing to take. It takes a lot of courage and believing in your ability to do something that in the moment may seem impossible. In closing, don’t be afraid to bet on YOURSELF…YOU ARE WORTH IT!
At Laura Design & Co, we are passionate about designing classic, curated, and intentional homes for our clients to enjoy. Furthermore, we consider functionality, balance, and the right aesthetic to create the perfect space. We always strive to design timeless looks that will outlast trends.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
We create classic, curated, and intentional design.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Aura Aguirre of Aura Elizabeth Photo has been not only my friend but constant encourager when our business was only an after-thought. She believed in me, invested in me, encouraged me, and pushed me do be what I am today. Having her beautiful photos was instrumental in the success of our business early on. She has been a great friend and encourager!
Other: https://www.pinterest.com/lauradesignandco/ https://www.houzz.com/professionals/interior-designers-and-decorators/laura-design-and-co-pfvwus-pf~665341472
Candice Johnson Aura Aguirre Angelica Marie Photography