We had the good fortune of connecting with LaJune King and we’ve shared our conversation below.

Hi LaJune, what was your thought process behind starting your own business?
For the Know YOUR Beautiful Women’s Empowerment campaign, I wanted to create a space for women to feel inspired to love themselves as they are through portraiture. Actually, to make them feel like QUEENS (even on their worst day). I needed women to own who they are. I needed to see a space where everyday women could come together and go through shit together. As a woman, I know too well, what it feels like to not love what you see OR hear what everyone else is saying. We become so consumed with everyone else’s projections placed on us. I also needed to create a space to guide teen girls into becoming better 20 something year old women. You know, being for them, who I needed at their ages. I had no idea that I’d have a daughter, but I did have a son when I started this campaign and I wanted him to know how to treat women. Now that I do have a daughter, every attempt I make to create a ripple in life, I think of her first.

Alright, so let’s move onto what keeps you busy professionally?
I am an entire vibe. I am an image-maker. I work with families who look like my own and focus on centering women of Color for specific reasons. I am known for my BIG personality, drive and kind heart. I have my days like many, but I do try to lead with joy so that I will make my children proud and give my husband a reason to make me his ice breaker. Starting a business is rough. No one prepares you for the NOs. No one tells you that most of your nights will become restless. Many of your ideas will come to you in the middle of the night. What and who is for you, is for you. The right audience will find its way to you. Because I live and breathe what I do, Know YOUR Beautiful™️ will always remain relevant. I mean, it rolls over into my professional photo sessions. Everyone needs a photographer cheerleader when they have pictures taken. It’s never easy doing what you’re so passionate about, especially when you’re taking funds from your household or business to fund it. I’ve learned with having a non profit to find people who want to do the work. The idea of putting the campaign first, to create a ripple, gets lost in what one may see in my life – like it’s benefiting me. Find people who see giving back as passion vs forceful. My proud moment was hosting out first annual Know YOUR Beautiful™️ symposium for 50 women last year. We are scheduled to do it all over agin this year. Smaller crowd, but still a huge impact. Get your tickets here! https://www.kybtees.com/kybsymposium As I get older, I just want Texas + the world to know that I was here. When I’m gone, I want my kids’ kids to tell their kids about their Great Grandmother.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Thank you COVID-19, for giving me a reason to reminisce. If the circumstances were normal, I would book Knife + Faulk to create a fancy feast for us. I’m the friend who will have you eating fast-food if I don’t. I would take my friend to all of my favorite places. My goal is to make her feel good while she in town. We’d start with a makeover. I’d get her booked with Timberlin Oden in Arlington, TX. After that I would schedule a makeup session with my favorite makeup artist Allure Faces By Nikki, then purchase her something feminine and fun from House of MERCI + Bleu Rush. Of course, I’m taking her lifestyle portraits. For lunch we will head over to Roots Chicken Shak, then top that off with cookies from Cookie Society. By now, it’s surely nap time. Let’s rest our “not so young” bodies for an hour or two. After we wake, we’ll enjoy a nice mani and pedi with my favorite nail tech. The night is so young that we’d end it with wine + cheese and my Intro Pandora station. Every day after that we will continue to shop small + support all Black businesses in the DFW area. My next goal is to get her to move here so I’d hook her up with my realtor, Katrice Peters. Lastly, I’d send her a lash kit in the mail, from AfterFive Lash bar to let her know that I was thinking of her.

Who else deserves some credit and recognition?
We were established in 2013. First, my husband and 2 kids. They keep me humble. There are over 150 women who have inspired Know YOUR Beautiful to keep pushing! We use each other to cheer, shift crowns, shout wins and give support when needed. We are always inspired by EVERY SINGLE woman who donates, sponsors and purchases anything from us. To be specific in naming a few: Drew, Keitra, Shauntae, Saudiia, Kenya, LaTanya, Herminia, Adrienne, Nikki, Donna, Azzah, Katrice, Toni, Marlene, Tomayia, Erica, Prudence, Liane, Jamie + Livia have been extremely influential early on and pushing through.

Website: https://www.knowyourbeautiful.com/kybsymposium

Instagram: www.instagram.com/knowyourbeautiful.kyb

Facebook: https://www.facebook.com/KnowYourBeautiful

Other: www.photosbyLJK.com

Image Credits
Photos by LJK – Frisco, Texas Personal Branding + Family of Color Photographer

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