We had the good fortune of connecting with Erin Jai and we’ve shared our conversation below.
Hi Erin, what’s the most difficult decision you’ve ever had to make?
I would say taking a break. When you are building a brand and producing a show, you never run out of work. However, there comes a point when you need to take time to take care of yourself. I had to set out and not record for a while. I felt like I missed out on good opportunities such as show topics and interviews. However, in my silence, I utilized that time research marketing and branding tactics that would help move the brand forward once I returned.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve always wanted a business where I could utilize my skillset to help others so I founded Specs Custom Writing Services which is a boutique writing agency that offers professionally written documents for professionals and business owners nationwide.
Was it easy? Nothing in business is easy, if I had to break the process down, I would say the writing portion comes naturally. When it comes to the challenges, I would say it’s working with clients, working on my website and doing all the marketing alone. It gave “mechanic running the shop” vibes. I would rather focus on working with clients only, but when you are getting started, you have to do what you have to do and I am proud of the work and the sacrifices that I put in to make this business successful.
I am highly focused on providing the best customer service experience. My business is based on creating a customized document for the customer. I take their skills, goals and accomplishments and wordsmith them with precision and care until I have completed the project. The goal is for the customer to feel confident and happy with the end product. I do whatever I can to ensure that the customer is happy.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I like to refer to myself as the “hostess with the mostess.”
A pro tip for planning an itinerary is planning ahead.
Once I know my friends are coming to town, I plan the entire weekend, breaks and nap time included.
On the first day, we will do a meet and greet, this is my way of catching up over dinner and drinks. A great place to go for that is JJ’s Corner Lounge in Arlington, Texas. I love their Karaoke Thursdays. They also have a diverse menu of bar foods listed at a reasonable price.
Day two, I would take my girls to brunch. I am not a morning person, so brunch is the perfect time to get in some good ole rest and enjoy breakfast. I recommend First Watch, they have several locations around the DFW Metroplex.
After brunch, we can go to the Fabrication Yard in Dallas to look at the murals and artwork. Let’s not forget to take a bunch of selfies.
That evening, we can go to the Canvas Hotel in downtown Dallas to enjoy the rooftop view while listening to great music. Did I mention more pictures?
Day three is usually the last day and I like to bond and take things easy on this day, especially since it may be a while before we hang out again. A great place to go is the Dallas Farmers Market. The DFM is a great place to shop, grab some lunch and buy souvenirs if needed.
And, that is a weekend with HeyDFW. Fun, easy and budget-friendly.
Who else deserves some credit and recognition?
Support is not a once size fits all. My mom, friends and business mentors all play a vital role in helping me on my journey to success. There are times where I need advice for certain business tools and processes, which is where my business mentors and friends who have businesses offer their feedback, and there are other instances where I may need an extra set of eyes to proofread marketing material or a document which is where my mother contributes. My mom also gifts me items that I need to help my business grow, even if I do not ask, if I mention I am looking for an item, she will go out and purchase whatever I need. Lastly, there are times where I want to vent or share excitement about a project, and that is where my friends just show up and show out. They are the best.
Other: If you need professional writing services, please follow @SpecsWriting on all social media platforms or visit www.specswriting.com.