We had the good fortune of connecting with Emily Williams and we’ve shared our conversation below.
Hi Emily, can you walk us through the thought-process of starting your business?
I’ve always been the person that feels like there is always something more to accomplish. I’m also very independent and enjoy doing things my own way in order to provide the level of service that I feel people deserve. To an extent, I feel like working for a typical company can be stifling. You are told what to do and what your job description is, and that’s what you stick to. It’s what you’re “allowed” to do. I simply didn’t want to be constrained by others’ rules and knew that I had so much more I could offer the athletes I work with. I think working for an existing company in a more “normal” setting might feel safer. You have a set salary and benefits which is comfortable, whereas starting a business is risky. You don’t know when you’ll start to see a profit, you don’t know how quickly it will grow, and it takes a lot of work! Much more than the typical 9-5 at least. However, once I took the leap and launched my business, the only thing I regretted was not doing it sooner. It is so much more fulfilling and I know that I am giving the best care, attention, and training to my athletes in a very personalized manner. Best of all, there is no limit to what I can accomplish!Let’s talk shop? Tell us more about your career, what can you share with our community?
As a mental coach, I help athletes improve their sport performance by utilizing sport psychology principles and teaching mental skills. My business slogan is “Control Your Mind, Unleash Your Potential”, and that is exactly what my athletes learn to do. Through mental coaching, I am able to help athletes improve their sport progression, overcome and avoid mental blocks, and consistently perform their best. All that said, the work that I do is also more than just skills training. I truly take an invested interest in each of my athletes in order to personalize the sessions specific to their needs and goals. I also strive to build a strong, trusting relationship with each athlete I work with. In doing so, I now have athletes that I’ve been working with for years and athletes who call me to share their excitement after achieving a big goal. It is so rewarding to be able to share that with them! The road leading to this point has not been an easy one though. In fact, this career was not even on my radar throughout college. I actually went to physician assistant school after college with the intention of specializing in orthopedics and splitting my days between working in a clinic and performing surgeries. When I got into my second semester of PA school, I had a sudden flare up of various medical issues, which led to me needing to withdraw from school. After receiving a few new medical diagnoses, I redirected my plan and began my master’s degree in sport and exercise psychology. I worked full-time while completing my degree, and then starting seeing athletes part-time while continuing to maintain my full-time job. After a while, I took the plunge, launched my business, and never looked back! I think it’s important to remember that things may not always go as you have planned, but there is always a reason for everything. One of my personal mantras is “strength through trials”. It reminds me that trials are inevitable, but you will come out stronger each and every time. So with that said, is the trial really all that bad if you are gaining something from it? This mindset is something I’m able to pass along to my athletes whenever they are going through a difficult time. Now, when I look back on all of the difficult times, I am thankful because I can see where they brought me today.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I really love the Bishop Arts area, especially Tribal All Day Cafe! I think the Shops at Legacy and Legacy West are fun places to eat, drink, and shop. The Star in Frisco is also always a great place to hang out. I especially love going to the Winspear downtown to watch a ballet performance. And lastly, I would probably try a number of sushi restaurants to find the best one in town!The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely have to thank my husband, my family, and my friends for all of the support and assistance I’ve received throughout the process of launching and running my business. My husband has been my biggest supporter and encourager. He listens to me vent on the hard days and celebrates with me on the good days. He’s never doubted me and even dedicates his time to working events with me. He is such a huge help and blessing. My family and friends have always cheered me on, and I’ve had assistance in creating my logo, setting up my email system, and more. My background is not in business, but I have such a strong support system around me who are always there when I need them. Having friends and family who offer their help and encouragement is truly invaluable.