We had the good fortune of connecting with Elex Price and we’ve shared our conversation below.
Hi Elex, what was your thought process behind starting your own business?
I started my own business when I didn’t want to wait on others. I didn’t want my success to depend on someone reaching out to me. I wanted to create my own opportunities and I haven’t looked back since.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
IE Mixes LLC is an entertainment production company. I provide not only a DJ service but marketing, managing, and planning of events. After every gig or event I analyze what went right and what went wrong. I am extremely passionate about what I do and I strive to provide superior service to partners and patrons. I’m not perfect but it’s very serious for me to provide quality service. It is not easy and I did not get to where I am at over night but continuous research and learning enables me to continue and be as successful as I can be. I face many challenges and I have learned that success in business is being able to provide a solution to problems. I think I learned the most from when things have went wrong and I have learned that I never take a loss but I learned a lesson. When people see DJ IE, Follow Ya DJs, or We Came to Play, know that there has been a huge amount of work behind the scene to produce the best product. E Price Enterprises LLC is a real estate investment company. I practice multiple strategies: buy and hold, fix and flip, and wholesaling. This business has many ups and downs and you really have to able to work with many people, especially during a rehabs. My biggest challenge has been working with contractors. I have learned and still learning to improve this part of the business. One thing I learned is that I have to know how to manage people and processes. The houses that I own I want to be the best houses on the block. I strive to improve the neighborhoods I invest in as well as the quality of life of people who live in the houses.
Any great local spots you’d like to shoutout?
When it comes to choosing spots in the city there are several elements that influence my decision of where to go. I sort of a brand loyalist and once I find something I like I just keep going to that brand over and over. It can be: A DJ that plays the music I like to hear. Promoters that I have established a relationship with and I like the events they host. Also I like the demographics of the patrons that attend these events A bar that has great service and staff is friendly. Something like Cheers where everyone knows your name lol. A restaurant that has food that I like.
Who else deserves some credit and recognition?
Although I decided to take control of my own destiny, There are many resources that I used to grow and develop my success. I have had many mentors over the years of me DJing. I learned a lot from DJ Finesse, Aziatik Blakk, JC, and others DJs in Mississippi. I learned more about the business and technology of being a DJ from these guys. When I moved to Dallas I watched DJ Steve Nice & DJ Phil. They were rocking most of the parties in the city and I was soaking up everything I could from these guys. Watching them really helped me improve my craft. Dallas has too many promoters to name but if they booked me or partnered with me I was a sponge soaking up all the knowledge I could from them. I still used may of the things I learned to this day. My old roommate Anthony Mclin was and still is my mentor for real estate investing. I have also read a ton of books. Rich Dad Poor Dad, The Cashflow Quadrant, & The Richest Man in Babylon are books that I read that lit a fire in me to start investing. There are other books that I read that helped me in both Entertainment and Real Estate: Think & Grow Rich, The E-Myth, and The 10X Rule.