We had the good fortune of connecting with Cynthia Ochoa & Javier Sánchez and we’ve shared our conversation below.
Hi Cynthia & Javier, what is the most important factor behind your success?
There are many factors behind the success of our business, but the most important factor to our success has been to provide “quality” to our clients through our desserts. From the homemade butter cream frosted on our cakes to the fine detail on our chocolate dipped strawberries. The quality of our desserts is so important to us and we make sure every one of our desserts reflects it.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Esteban’s Sweet Treats began with a dream. A dream to create artistic and unique desserts and make them available to the local community, spreading joy through every bite. We began with fresh hand-selected strawberries dipped in gourmet chocolate and then continued on to making other decadent desserts including custom cakes, flower bouquets, and lots more! The concept was founded in Dallas, Texas in 2019 and was inspired by the ever growing love of sweets of our 2 year-old son Esteban and the desire to bring fresh and seasonal desserts to the community!
We began our business from the bottom and invested our time and money into it little by little. With time, our clientele grew and our profits did as well. This gave us to opportunity to grow into the business we are today. It wasn’t so easy in the beginning because we were new to the world of business owners and some tasks were very time consuming while we also had to work our full-time jobs and care for our toddler son.
As business owners, we have learned so many great lessons through experience, but we think the most important ones are how to manage our time wisely, how to work more efficiently, and that consistency is the key to making your business grow.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In our opinion, some of the best places to visit in the the city of Dallas would be Deep Ellum, Bishop Arts District, the Dallas Arboretum, the Perot Museum of Nature and Science, and the Reunion Tower for amazing city views.
When it comes to great restaurants to visit, we’d highly recommend Frida’s Tacos for some delicious street tacos, Boiling King Crab for amazing snow king crab legs, and Serious Pizza for huge slices of cheesy pizza.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We’d like to give a special thanks to everyone around us that has given us their unconditional love and support throughout this exciting journey, but we’re especially thankful to our amazing parents because they have given us their support from day one and believe in our dreams and goals.
Esteban’s Sweet Treats