We had the good fortune of connecting with Abby Wallach and we’ve shared our conversation below.
Hi Abby, can you tell us more about your background and the role it’s played in shaping who you are today?
My fascination for beauty and fashion started at a very young age. I was always dreaming up businesses and looking for things to invent. From playing with lotions and potions while sitting at my grandmother’s vanity to selling my Cinderella watch for a piece of bubble gum—REALLY!—to the revelation that a cup-holder should be at the end of every movie theater seat as well as a sponge contraption on which to rest your head when having a shampoo at the hair salon. This insatiable curiosity to invent was endless. I was full of ideas and they were big!
Over my 25-year career, I have been developing new and innovative brands and businesses in the media, beauty, fashion, and lifestyle industries. It has been a wild ride with many pivots, twists, and turns. My most recent venture, Scentinvent™ Technologies, is re-thinking new ways for consumers to use, love, and wear fragrance. It all started because as a fragrance lover, I was looking for a new experience. Scentinvent™ launched its first product Linger® Fragrance Primer, exclusively on HSN. As a small start-up, we are steadily building our business and our pipeline of innovations. Recently launched Sparti Scents™ is a collection of fun-loving skin-loving fragrances for your lifestyle that pretty, playful, colorful, and portable. This new innovative and alternative fragrance brand is what the future of fragrance looks, feels, and smells like. It just launched on Walmart.com and in Walmart Stores select doors across the county.
Before Scentinvent™, I spent most of my career behind the scenes in media and entertainment. At Showtime Networks, I landed my dream job as a live event producer. Then I was off to Hollywood as an Executive Producer for Nederlander TV & Film.
As soon as I had kids, my best production ever, I decided it was time to leave the corporate world and launch my own business. Beautiful Stranger.tv was one of the first digital media brands that would connect video and still content to the point of sale. We would stop trendsetters in their tracks to find out what they were using, loving, and wearing. We took it one step further to offer the ultimate service–a link to purchase every product and service mentioned. As pioneers in this venture, and one of Youtube’s first partners, we were on the cutting-edge to change the media landscape.
But where it all began was at a small boutique PR firm with big-name clients like Procter & Gamble, Oil of Olay and Cal Que Fleurs Fragrance, which I launched at Bergdorf Goodman in my very first job. You see, it all came full circle. Back to where I wanted to be, sitting at my grandmother’s vanity dreaming of lotions and potions, and now that dream is my reality.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As a visionary entrepreneur and creator, I have spent my career inspiring audiences and consumers with new engaging experiences and innovative products.
Currently, I am re-imagining the beauty and fragrance industry with a radically new way to use, wear and love fragrance which I am very excited about. It has taken many years to get to this point and see our vision become a reality.
As CEO and Co-founder of Scentinvent Technologies, a beauty and fragrance incubator and innovation company, We have introduced to the global marketplace a groundbreaking brand called Sparti Scents that for the first time combines fragrance and skin-care in one sleek, twist-on swivel stick.
This fun, joyful and celebratory brand is exciting and delighting consumers around the globe which is thrilling to see. Authentic reactions in real time of our Spartiers using, loving and wearing this NEW cool way to wear and experience fragrance.
Consistent persistence is what keeps me going. My staying power is my super power! Intuition as my guide and sheer resilience to never give up!
Today, fragrance and beauty luminaries are now touting this unique brand as the NEW cool way to wear fragrance as Sparti Scents bursts onto the scene at Walmart.com and Walmart select doors for Holiday 2021.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
MUSEUMS: Dior Exhibit, The Brooklyn Museum
MAD – Museum of Art and Design
The Mark Hotel – Cocktail Lounge for Drinks
The Jane Hotel
Bergdorf Goodman – Shopping, Lunch
Hudson Yards – Shopping
American Cut, Dirty French, Shuka, Locande Verdi, Lafayette, Cafe Gitane, Eatly, Boulud Sud, Daniel
Who else deserves some credit and recognition?
Relationships are everything to me! Working with exceptional people throughout my career has been a highlight of my journey. I have learned from the best of the best!
So here goes…a short list of highlights…
My family and many dear friends from my husband Steven to my three sons. Jacob, Michael and Jonathan. My parents and grandparents who have been an incredible source of support and encouragement through it all. My many many friends who celebrate my successes and cheer me up and support me when I am down.
From my early years in entertainment and media including: Steve Leber, Matt Blank, Kermit Love, Gladys & Bob Nederlander.
Melissa Fedor, my partner in Beautiful Stranger.tv and all of the beauty and fashion industry insiders who brought it to life and championed it!
Caroline Fabrigas, my partner in Scentinvent Technologies and Sparti Scents plus all of the incredible partners, colleagues and friends who have stayed on our journey.
My advisory board in Scentinvent Technologies including: Pamela Baxter, Virginia Bonofiglio, Wendy Gottfried, Elena George, Lois Herzeca, Debbie Murtha, Joyce Greenberg who I am truly grateful to every single day.
Plus many colleagues in different industries that I work with and have admired throughout the journey including: Remodista, Fashion Week Brooklyn, MouthMedia Networks, IFF, WWP Beauty, Fashion Group International, The Fragrance Foundation, University of Pennsylvania friends for their years of mentorship and guidance.
Fashion Week Brooklyn, Kings Plaza Mall – Sparti Scents installation. dpa_Lounges for the pre-awards gifting suite. September 2021.