We had the good fortune of connecting with Yessica Tellez and we’ve shared our conversation below.

Hi Yessica, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
I don’t like the word “give up”, I rather use change of interest or taking a pause. I believe in gut feeling; our bodies know the answers if only we pay attention to the signs. Growing up as a first-generation Latina with immigrant parents holds so much pressure of being successful and making our parents proud, an “giving up” on dreams and aspirations might come to mind if things don’t come as planned.

At the beginning of my career I didn’t know what a healthy balance life was, I was attending college full time and at one point, juggling 3 jobs. I kept my schedule busy and forgot about taking care of myself, until later realizing what “college burnout” was. In 2020 I decided to pause my college career and left my 9-5 job without any plan to focus my meatal health and what I really wanted, because changing majors every year was not an option anymore.

I later started what is now my small baking business (Yessi’s Cake Shop) , I started to grow a great client base and as of now its going great. I also started my academic career again, I am in the business track at Dallas College and a part of Year Up which is an amazing program that gave me a second chance in my career. So yes, I took a pause and had many changes of interest but never gave up on myself.

What should our readers know about your business?
Many hours of research, trial and error, have gone into this business with the purpose to make the most delicious cakes and treats. Since I am a one person team, I have to wear all hats, the baker, decorator, content creator, photographer, social media operator, financial advice and many others, but it has been such a great learning experience. I still have so much more to learn, so positive feedback is always welcome.

Taste is my number one priority, I want every bite taste as great as the next. I love to give back to the community, so giveaways are my favorite. I have several giveaways where all I want is to thank my followers, specially my clients for the support they bring.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First I will take them an interactive museum like the Rainbow Vomit, or Sweet tooth Hotel. To grab a bite will be la Ventana, it had great ambiance with some great tacos, churros and taco bowls. Deep Ellum had to also be on the list, with so many unique shops and murals to take pictures in, and if you are over 21 Vidorra is a grate place to grab a drink and end the night.

Who else deserves some credit and recognition?
I will have to thank my family and friends for always supporting, by simply sharing and liking my content means so much. Also my regular clients that are super loyal and always promoting me when they have a chance. Lastly the Year Up program at Dallas College, that are beyond helpful and supportive, and thankful to start my internship program as a Business analyst soon.

Instagram: @yessis_Cakeshop

Linkedin: https://www.linkedin.com/in/yessica-tellez/

Other: Tiktok @yessis_cakeshop

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