We had the good fortune of connecting with Valencia McClure and we’ve shared our conversation below.
Hi Valencia, what matters most to you?
For me, integrity is the most important value. Integrity means everything when you’re working directly with customers because they want to work with a brand and use products that they genuinely trust. I believe in a customer-first mentality. Everything that The Artistry of Essential Oils does is done with a customer-focused mindset and with a focus on providing that “wow” brand experience from the efficacy of the products, touch points with our company to receiving the products at their home.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
There are a lot of clean beauty brands that produce remarkable products, but what makes The Artistry of Essential Oils stand out is our focus on educating customers on the benefits of essential oils and how to incorporate natural products into everyday life. I’m also a certified aromatherapist, so that is very helpful in the industry.
There have been and always will be challenges to conquer, that’s why I lead the business with prayer. My strong prayer life is very important to me and keeps me grounded. I also have a “go big” mindset, which is something I learned from when I worked in corporate America and reinforced through the Million Dollar Women Masterclass. Everything that we do in the company we do to “go big” by providing the best products to our customers and in the ways that we’ve scaled the business. I’m very intentional in how we present the brand and in the collaborations we form.
My advice to other people would be that you can reinvent yourself. As a cancer survivor, I endured a devastating disease, but it was not the end of my career or life – it was the beginning of a new one. I spent over 35 years in corporate America and chose to reinvent myself with a new passion in the aromatherapy and clean beauty space.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would start with Legacy West in Plano – walking around the area and having dinner at Del Frisco’s. I would then take them to The Star to see the Dallas Cowboys Training Camp, and then we would have dinner at Mi Cocina. To show them a feel of Dallas’ culture, we would do a day in the Bishop Arts District to explore the shops. I would also love to take them to the Magnolia Silos in Waco because it’s a different feel from Dallas. Finally, we would finish with a day trip to Austin to the Miraval Austin Resort & Spa for a day of relaxation and wellness.
Who else deserves some credit and recognition?
My family and close network of friends. Their support and belief in my goals and mission for my brand has been instrumental in my success. It’s extremely important to have others you trust and are willing to give you honest advice.
The Artistry of Essential Oils