We had the good fortune of connecting with Tika Cook and we’ve shared our conversation below.
Hi Tika, can you walk us through the thought-process of starting your business?
I was fortunate enough to get a job right out of college. While I had that stable part time, I was still chasing after “more.” I didn’t quite know what the more was, but I knew my present was NOT my future. After working on set during my free time and taking advantage of the camera and editing skills I gained in college, I worked on smaller projects to grow my business, but I still felt stuck.
Eventually, I moved to Austin, Texas. At that time, I still didn’t know my niche or how to grow Tika Creations until I started helping my mom with her business. I would tape Actors auditions. Eventually that grew into taking headshots and editing Demo Reels.
At that moment I knew things were aligning.
I used to be an Actor and I remember the frustration of not having access to someone who taped auditions, took headshots, edited Demo Reels or was even in the know of what’s going on in the surrounding areas.
The purpose of Tika Creations is to be a connect for new and seasoned Actors. We try to share casting calls, workshops, tips and relevant updates. Our goal is to help Actors showcase their talent in the most creative and honest way possible.
What should our readers know about your business?
How did you get to where you are today business-wise. Was it easy?
This one is simple, by being resilient. This journey has not and is not easy whatsoever but as long as I stay true to myself, my goals and keep moving forward regardless of what adversity I face, Tika Creations will succeed.
What are the lessons you’ve learned along the way?
I’ve learned you can’t climb that “success” ladder without the help of others. It’s important to have a tribe in your corner.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Tea service (The steeping room)
Dance Class (Inner Diva)
Vegan food trucks (Vegan Nom, Nom Burgers, Arlos)
Vegan dining – The beer plant, Bouldin Creek Cafe
Farmers market at Mueller
Pottery class (feats of clay)
Who else deserves some credit and recognition?
Angela Bennett. Angela is the Founder of Bennett Connection Talent Agency and also my Mother.
Isaac Rowry Photography