We had the good fortune of connecting with Brynn Richardson and we’ve shared our conversation below.
Hi Brynn, how has your perspective on work-life balance evolved over time?
The event industry is not for the faint of heart. When we started this business, it was meant to be a way to add another source of income for a family with two full time working parents. I have worked in the event industry for nearly 14 years and already struggled to find a healthy work life balance. With a schedule of primarily nights and weekends, it is easy to start missing a lot of life’s important moments. I have missed many of friend’s weddings, birthday parties, kid’s soccer games, and family dinners.
After our first month of physically handling all the delivery, set up, and strikes of the marquee letters, we quickly realized we needed to remove ourselves from that part of it in order to not have to sacrifice anymore of our already valuable time. Once we hired an incredible driver to take over operations, we were able to focus on the sales and logistics which was way less demanding and really showed true potential for a balance.
In April of this year, I left my full time position over a Dallas event venue to really launch Shout It and focus on the life I want to live with my family and three boys.
What should our readers know about your business?
Events are tough. There are typically dozens of vendors, coordinators, planners & caterers working behind the scenes of any well planned event. In my time in the catering world, I oversaw everything from corporate holiday parties to charity galas to high end weddings. When you live behind the scenes of events, you start to appreciate the little things. Friendly, timely, reliable vendors that love what they do always seem to stand out. Having this knowledge when launching Shout It Dallas felt like a superpower. It really is the little things that make all the difference.
Initially, my partner & I didn’t see anything being offered that really sparked our interest. After a lot of research, we found a sign manufacturer that was willing to customize every aspect of our marquee letters. We selected everything from the font to the material & even color-changing bulbs to provide something new that wasn’t already being offered in Dallas. We’re barely 6 months into launching our business and have been featured at some of Dallas’ top venues & recently wrapped up a partnership with the Dallas Mavericks for the NBA Finals.
The biggest challenge we’ve had to overcome is time management. With three boys at home, our weekends are packed full of sports, parties, and driving all over DFW as it is. The first month of running Shout It Dallas was not pretty. We missed holiday parties, events with friends and were even recruiting family members to help with deliveries. We simply weren’t ready for the demand. After learning the hard way, we quickly made adjustments to our processes & hired an incredible team to help with logistics. From that moment forward we have done nothing but grow.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We live in Lake Highlands and absolutely love to support our local restaurants & businesses near White Rock Lake/East Dallas.
Coffee – White Rock Coffee
Breakfast – SoCo Bistro
Lunch – El Vecino Tex Mex
Dinner – Meridian @ The Village
Live Music – Majestic Downtown (best mid-sized venue!)
Margaritas/Drinks – Meso Maya
Shop – The Store in Lake Highlands
Afternoon Stroll – Dallas Arboretum
Who else deserves some credit and recognition?
Shout It Dallas was born from an event industry professional’s crazy idea and her fiancé’s entrpreneurial spirit. Many nights were spent on our front porch drinking wine and brainstorming our next venture to set us up for financial freedom and an early retirement so that we can adventure together. Shout It Dallas Marquee Letters started as an idea to have a couple phrases I could book for clients at the venue I managed. In our research for the product, we quickly found the price to manufacture a full inventory made more sense than just a couple words.
With Chase’s assistance on all things business, Shout It Dallas was set up for success from the get go. He worked so hard behind the scenes to coordinate with the manufacturer, he built the website, set up the payment procedures, handled the insurance, and all the other items to make the business legit. Shout It Dallas is nothing without his knowledge and support.
MARRY ME – Hannah Haston Photography