We had the good fortune of connecting with Tiffany O’Malley and we’ve shared our conversation below.
Hi Tiffany, what do you attribute your success to?
For small business, success comes by differentiating yourself from others in the market place. In the niche market of women’s golf clothing, I have tried to bring something unique to women golfers. The vast majority of brands offer athletic looking and feeling golf ware. Course & Club offers women the function of athletic clothing with the style of everyday fashion. Customers and clubs that sell the product have told me that women like to have a chic option when it comes to their choices for golf clothing.
What should our readers know about your business?
The number one lesson I’ve learned in the journey of business ownership is to be adaptable and resilient. If COVID has taught us anything, it’s that you have to be able to adapt quickly! When golf courses closed down and clubs weren’t buying I definitely panicked. I had to be more diligent and continue developing relationships. Using tough times to make yourself better is the best gift you can give yourself. Coming back stronger after difficulties will make you a better person and enhance your brand.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’ve lived in 5 great cities, each has its strengths – for DFW it is its people! When my friends from other states come in town, I like to spend time introducing them to the great people here (and they are everywhere!) Because I live in the suburbs, the perfect day for me starts with a walk with my lab, Wilson, along the magnificent trails through the city of Westlake. Then a latte at Summer Moon Coffee House followed by a round of pickleball or golf. Happy Hour at Perry’s is essential and I love to end the night at the MovieHouse & Eatery for a great dinner and film.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I can’t agree with this statement enough! We were not created to be isolated – we need other people in our lives and other people need us! The bumpy rode of entrepneurship can be lonely. I am beyond thankful to have a husband who has successfully walked down the road many times and has been able to mentor and support me through the journey. My parents are my strongest advocates and biggest cheerleaders and they definitely help keep my spirits high when I am struggling with challenging situations or low points. In addition to my family, a couple of ladies who have helped me out in ways that are immeasurable are Jamie Brogdon and Hillary Folkvord. Surrounding yourself with positive, uplifting friends is one of the most important things you can do in your business!
Other: Pinterest: https://www.pinterest.com/courseclub/