We had the good fortune of connecting with Tiffany Ellis and we’ve shared our conversation below.
Hi Tiffany, we’d love to hear more about how you thought about starting your own business?
There were a number of reasons I decided to create my own business. Of the many, the main reason was simply having the ability to lead authentically and create freely. As someone who is very innovative and emotionally intelligent, I have struggled with traditional work, especially when working with some of the more conservative organizations I’ve had the pleasure of leading within. Common sense challenges to the status quo used to create issues when they just made sense. I grew tired of being restricted and frustrated with business practices that were not value adding but required. I desired to meet the needs of those who looked to me as a resource for their development. I wanted the autonomy to make decisions for the benefit of those I service without the politics. Creating my own business offered that. It also allowed me to become a better owner and as I prepare to re-enter the workforce, I believe it has made me a better employee. I now understand what it takes to build something from the ground up and meet the needs of your target audience.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m a visionary. Many don’t fully understand the power of visionaries until they see the finished product but I can take people, gifts and concepts and bring them to life. As a leader, I am gifted with the ability to see a person’s strengths and gaps and understand how to leverage their talent to produce the desired outcome. This has yielded much success for myself and my teams over the years. I have been known to provide tactical marketing strategies and creative business concepts after coming to understand a brand or business. I am skilled at making information practical and I’m a powerful teacher so when all of this comes together, it’s very collaborative, it’s unique, it’s engaging and it’s impactful. I’m not so sure what sets me apart as I have not given a lot of thought to others because I understand my gifting is to operate in my purpose. This would mean doing what I know I was created to do, well, independent of other people. When faced with the opportunity to collaborate, I am capable of scanning the room to determine the gaps and I am agile enough to fill the voids. My emotional intelligence allows me to give what is needed so there isn’t this pressure to stand out or to squeeze myself in. It took me a while to acknowledge this gift and I believe not understanding it sooner caused me lots of heartache. As mentioned previously, I am effective and I understand what is needed. In past instances, I tried to fit my talent in places it wasn’t purposed for and I was often met with resistance. It’s hard to maintain a positive outlook when you’re being coached up to a standard that is less than what you’re capable of providing, especially when you desire to do more. The reality, though, is that some companies/people are fine with their standard of excellence and they’re not looking to rock the boat, even when they come into talent that could benefit them and/or their platforms. I’m not that way. I am fine with doing what I know to be great but if I come into new information or a fresh perspective and determine that information or perspective is more effective, I am willing to pivot and do what makes sense. By having my own creative platform and outlet, I am able to meet my standard of excellence and lead as my authentic self without feeling suppressed. I can still show up for others as they need me and still be who I was created to be. My brand story is simple- I am here to elevate and amplify the voices of those who are assigned to my life’s purpose. I believe in doing everything in excellence and I believe everyone has purpose.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
So, it’s funny…My best friend has visited me in Dallas and when she came I most certainly had an itinerary. Some of my favorite spots to grab a bite to eat are: – Bowl Mami – The Latin Pig – Kenny’s Woodfired Grill – True Food – Ida Claire’s – Gloria’s I’m slightly ashamed to say eating was the bulk of our list! I love Legacy West for everything. Shopping, dining, people watching and simply relaxing! I took her there and she loved it. WE loved it. I love North Park Mall and can always have a great time at Top Golf. Other than that, relaxing around the house was a treat for me and because my best friend is so much like me, she’s always down for a little down time. I hear King Spa is great but I’ve yet to make it there. Maybe some time in the future…
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to shout out all of the amazing women who have helped me to build my community, brand and business from the ground up. This should out includes my tribe of best friends who work all of my events, travel with me, share my posts, purchase my merchandise and brag about the business as if it were their own. I need to recognize all of the women who follow the platform on social media and attend our events. Thank you for sharing our posts, purchasing tickets, bringing friends and affirming me and the work I’ve been doing over the last year. Thank you to my mentees who lean into me for guidance and trust me with their development. Although they look to me for direction, I learn from them daily and they are continued confirmation of my purpose. Most importantly, thank you to my husband who has sacrificed right along with me this last year and a half as I have worked tirelessly to build my business from the ground up. I disrupted our lives! I changed our plans but this detour will change our future and I am grateful you believed in me enough to support every step I have taken. Thank you, babe.
Photography by Captured by JoJo out of Atlanta, GA.