We had the good fortune of connecting with Thanh Rasico and we’ve shared our conversation below.
Hi Thanh, how has your work-life balance changed over time?
In my early twenties, I devoted so much of my time to work. I arrived at the Fox & UPN advertising sales office Monday through Friday before it opened at 8 am and worked way past 5 pm, until my colleague would tell me to put down the contracts and just go home. There were times I had to stay late, working towards deadlines for clients such as Pepsi/Mountain Dew, car dealers, and other major advertisers, determined to meet marketing goals. My sales success lead me into the pharmaceutical industry, which demanded even more personal time. I had to wake up at 5 am to arrive at my first breakfast meeting with doctors three hours away, check in my samples at the storage unit the same evening once I got home, and most likely take a timed test later in the evening which determined my product knowledge, one minute per question, with a 90% pass rate or fail. After having two children, I balanced life and work 50/50. I accomplished many personal goals, building a house with my husband in a nice school district for our kids, putting them into preschools where we felt good about taking them, while simultaneously achieving career objectives. When my husband gave me the opportunity to hang up my corporate heels and spend 100 percent of my time taking care of our household, I was still hesitant. After all I’d achieved, I could never just sit still and look pretty.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve been surrounded by creatives throughout my career, from radio & TV personalities to well seasoned marketing veterans, as well as talented chefs and passionate home cooks. I’ll never forget the chef who trained at Momofuku telling me it’s a very competitive world in the restaurant industry. (I’d read that book, so I was familiar). When I worked in sales, the average close ration was 20%. So you had to ask 10 times before you got a yes from two people. I got told no so many times. The biggest challenge was not only staying positive, but to keep pushing myself to exceed expectations. When it comes to partnering with brands to promote their products, I bring very high standards to the table.
Currently, I’m working with Annie Chun’s to develop recipes and food photography using their products. It is such a pleasure working with brands I love, and I can truly say that their dishes are healthy, authentic, restaurant quality dining choices, something that is very important to me and my family. I love that my background in Marketing, Pharmaceutical Sales, and food blogging equip me to help promote healthy and delicious food creatively.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My best friends love to shop and eat, so I would start with brunch at Knife at Willow Bend, one of my favorite places with creatively curated dishes as well as impeccable service. The St. Germain Spritz is one of my favorite cocktails there. I also think that the Dallas Farmers Market is one of the best I’ve ever seen. I love talking directly to farmers and purveyors about their products, and I love to support them. The Star in Frisco is definitely a sight to be seen when visitors make their way to Texas. Along with that, AT&T Stadium is a must visit for a concert. I’ll never forget the loudest screams of teen girls when I took my daughter to see One Direction there.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have to give a shoutout to my teachers, advisors, and counselors at Nashville High school in Nashville, AR and in college at the University of Arkansas Little Rock for instilling so much confidence in me to help me succeed. Also to my best friend’s dad who coached Scottie Pippen at UCA. I thought if Scottie came from a small town in Arkansas like I had and made his dreams come true, so could I. During this time, my professors thought I should go into Communications, so I think that’s how I got here, with my dream job of reporting about food.
The Little Rock, AR food community, the Portland, OR food community, and the Dallas, TX food community have all attributed to my success in the last 10 years. They’re comprised of marketing teams, PR firms, media, chefs, bloggers, and friends who love partnering with influencers. Little Green Pickle in Portland were my favorite to work with, especially during Feast Portland, fingers crossed they come back this year. I have to say, watching Top Chef in Portland this season has me feeling so nostalgic for my time there.
My husband and two daughters also have been eternally supportive. Through the ebbs and flows throughout the years, they are the reasons I’ve persisted. Also, they absolutely demand that I make them Instagram-able meals on a daily basis.
Personal Photo: Meredith McCarty Photography All other images are mine, in collaboration with Annie Chun’s