We had the good fortune of connecting with Tamra Michelle and we’ve shared our conversation below.
Hi Tamra, what was your thought process behind starting your own business?
The first thing I did was figure out my WHY. May 2017 I created a note on my phone which detailed out 4 WHYs as to WHY I wanted to create District Climb. The 4 reasons I came up with are actually very personal to my past and how I wanted to create my future. WHYs don’t necessarily need to be personal, they can be business driven as well. Having a clear vision to solve something for your customers is a great place to start. Once I had the motivation from my WHYs, I knew I could not fail. Those 4 reasons were my driving force to keep me going when things were difficult or I felt like I didn’t know what I was doing or I felt like quitting. I would look at those reasons and remember WHY I started and then knew I could not quit. District Climb opened for business January 30th, 2018.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
“Whatever Your Mountain, Climb On” are the words I painted on the back wall at District Climb. Those words can resonate for everyone that walks in the studio. I wanted to create a place for my Climbers to let go. To take 30 minutes all for themselves! What I am most proud of … I DID IT! What I want you to know … YOU CAN TOO! I didn’t think I could do it, but I did it anyway. Too many of us women have a story about a boy that was not kind to us and we stayed too long. I fit into that group. 16 years. Instead of building me up, he did everything he could to destroy me. It was a tough journey to get out of my marriage, but that was the first gigantic accomplishment in my life! I promised myself just after my 33rd birthday if I could not fix our marriage in 2 years, I would leave. 10 days before my 35th birthday I finally filed for divorce. I began to take back my power and my life which I had unknowingly given away at the early age of 20. This is a very long story, but it lead me to create District Climb. Sometimes we are tested to discover our strengths.
Operating a business is hard, but it’s worth it! The pure excitement and gratification I feel when just 1 Climber walks in the studio is hard to explain in words. It’s the best feeling! Operating a business is a process of completing tasks. Break it down into small pieces so you don’t feel overwhelmed. If you don’t know something, ask! I had friends and business mentors along the way that would listen to me and help. They would either know the answer or point me in the direction to find it. Reach out to other like business owners and take them to lunch! Some will offer help and some will not and that’s ok. Find your team. Find your yes’s! Surrounding yourself with a team that bleeds your brand is priceless! Always be available and accessible to customers! If you’re up for a 30 minute Climb, want to ask me questions about District Climb and how I started it or need some advice, you know where to reach me!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My Favorite Dallas Spots: Activities & Sights: District Climb, White Rock Lake, Bishop Arts, West End, Mustangs in Las Colinas, Deep Ellum, The Star in Frisco, Katy Trail, SoulCycle, Fair Park for the TX State Fair, Cowboys Game, Dallas Arboretum, Klyde Warren Park, AT&T Performing Arts Center.
Eat & Drink: Town Hearth, Billy Can Can, Ferris Wheelers, Rodeo Goat, The Rustic, Melt Ice Cream, Honor Bar, Mot Hai Ba, 18th and Vine, Sprezza, Shinsei, Te Deseo, Yutaka
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Mom. She helped me find my path to fitness. She continues to give her support to me and DC, every day! Honorable mentions: – Jacques Devore Owner, Sirens & Titans – Los Angeles, CA – Lauren Perry Owner, City Cycle – Seattle, WA – Body Factory Lafayette, LA
Instagram: @TamraForever @DistrictClimb