We had the good fortune of connecting with Stacy Swinney and we’ve shared our conversation below.
Hi Stacy, what was your thought process behind starting your own business?
There were 3 components: 1. I’ve been in Retail & Service for over 20 years, 2. I wasn’t finding the type of jewelry I wanted to wear at prices that made sense to me. 3. I have having a hard time finding jewelry that told a story or had meaning to it that I could identify with. With these 3 components, I decided… I can do that, I can try to fill a gap I’m seeing. As I started wearing the pieces I was making, I started getting compliments about them. That’s when I really sat down, made a business plan and decided: I am going to do this. When determining what I wanted my brand to be, I knew one thing I wanted; I wanted it to be something that matched my style of collecting: you find it when you need it, you find it when everyone else has passed it by, it was meant for you. With that mindset, Fortuna seemed like the obvious choice. Fortuna, the goddess of luck, she represents life’s capriciousness. I wanted my brand and my pieces to be something you found by happenstance, or exactly when you needed it.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Fortuna is intuitive-hand-crafted jewelry inspired by Tarot, Astrology, and Numerology. Using precious and semi-precious stones, sacred woods, bones, teeth and time tested metals to honor those tools of divination. Each piece is carefully and thoughtfully made to honor the wearer, and the elements used to create it. Each piece also cleansed and charged before being sent or before being shown at an event. I think it is the intent to honor every element of every piece is something that sets us apart. And the numerology element is something you don’t see or hear a lot about. So many collections that I’ve made really show off the elements I am trying to honor: Pretty & Protective (naturally shed South African Porcupine quills), Huntress (naturally shed White Tail Deer antlers), Goddessa (Lapis & Brass pieces paying homage to various Goddesses across the different cannons), Knockers & Lil’ Knockers (wire wrapped natural stone or partially tumbled stone), Cross My Heart (tiny pocket knives on rosary inspired chains) and Get Stoned (massive polished stones, or super tiny polished stones). Each collection has it’s own vibration, and different ones draw in different people– one of my favorite things is seeing people react to a piece when they first see it, or they pick it up. The things that I am most proud of with Fortuna is: it’s a piece of me and my craft that I am able to share and it’s a way to connect with other people on their own path as they follow their own craft. I am also now proud to say, in the past we we have made donations to the following organizations: Planned Parenthood, ACLU, and The Okra Project. The way people have so freely given to us, purchased from us, and supported us… We want to do that too. We want to find way to give back, and work towards supporting other organizations that do good throughout the community. This year we are excited to hopefully give back more, and to more organizations.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Ohhh this is so tough… especially after spending the last year working within a new normal of Covid. I feel a little out of touch… So here are my DFW standards Arcadia Coffee (Fort Worth); delicious coffee, and food (and vegan options!) Cane Rosso: hands down my FAVORITE pizza place in DFW Mudsmith (Dallas): delicious coffee and snacks Golden Boy Coffee Co (Denton) delicious coffee & a hilarious social media presence
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
So many people! My partner, Aaron, has been by me every step of the way. Supporting me through events, sourcing product, building displays, and so many other things. It’s been amazing having someone so loving & supportive helping get this dream off the ground & really turn it into something amazing. Fort Witch, the first local witch shop to take a chance on supporting me & selling my pieces. They do such wonderful work for the witchy-pagan-alternative community. I feel honored to be supported by their shop & able to help contribute to the good of our community. Artio Artisanals (Bear & Wendy) & Stones & Bones (Jessicka); these 2 makers have been such a great source of support, inspiration, and motivation. These people are each so wonderfully talented, and make beautiful items. Vintage Freak, the 2nd local shop to take a chance on me & let me have my jewelry in their store. They always have unique furniture, records, and all kinds of rad stuff in their shop. It’s fulfilling being part of a community of makers, artists, and curators that strive to build each other up and enable each other– instead of seeing each other as competition. There are so many talented makers & creators in the DFW area. My Clients: I won’t name them– so no one gets outed of the broom closet. I am so thankful that they put their trust in me & choose me to make them pieces that support them on their journey, and aide them in their craft.
Twitter: @ohhfortuna (but I am really terrible at using it)