We had the good fortune of connecting with Sheridan Reed and we’ve shared our conversation below.

Hi Sheridan, how do you think about risk?
I would definitely say I’m a risk taker, but I would say I take calculated risks. Rather than just going for something on a whim, I’ll do my best to set myself up for the best possible chances of success and minimal fallout or consequences if something doesn’t work out. I typically won’t place a bet that I don’t have higher chances of winning than losing, and in this industry, risk taking is highly important. If you’re not taking risks, you’re growing stagnant, you’re not changing. I think in order to progress as a person and as an artists, risks are a necessary part of growing and getting to the place we want to be. 

Alright, so let’s move onto what keeps you busy professionally?
I’ve come a long way from where I started, and not even close to where I want to be. The music industry has no guarantees, no perfect recipe for success. Every story, every artist is different, and I’m no exception. I’ve been working at it, my craft, my songwriting, experiencing failures and heartbreaks all along the way, and it’s only made me better. That’s another aspect of this industry, is failure challenges you to rise up again, learn from your experience, and keep going. That’s even more key as my personal life has a major impact on my writing, and what I’m going through determines how I write about those experiences. If I’ve learned anything about this industry over the years, it’s that tenacity is almost more important than anything. You can get to where you want to, but you have to stick with it, and surround yourself with people that believe in you.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I had a friend visiting Austin, one of the first places I’d take them would be to Barton Springs!!! It’s an amazing fresh spring water fed public pool here, and it’s a tradition. People will lounge along the hillside, taking dips as the heat gets unbearable, and it’s almost like a constant party. Hikes along the green belt trails here in the morning, coffee at Cosmic Coffee, or smoothies from Juiceland right after. We’d bike through downtown and have a brewery tour through East 6th street, stopping at Lazarus and Zilker Breweries. For dinner we’d probably switch things up at one of my favorite restaurants in town, Odd Duck. It’s go an eclectic menu overall, but everything is incredible and handmade in house. Beyond that though, live music in Austin is a must. Antones, Stubbs, The Continental Club, and C-Boys are the staples.

Who else deserves some credit and recognition?
The LOCKNKEY Music Group has definitely made a huge impact on my music, career, and life overall. They’ve been incredible advisors, mentors, collaborators, and business partners

Website: https://sheridanreed.com/
Instagram: https://www.instagram.com/sheridanreed/

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