We had the good fortune of connecting with Seth Morgan and we’ve shared our conversation below.

Hi Seth, what do you attribute your success to?
I believe it’s critical to always seek out solutions that provide a win for all stakeholders. It’s usually easier in the short term to pick solutions that are quick and give you instant rewards. This isn’t necessarily always a negative, but if you’re wanting greater success that surpasses well beyond you individually, you must work for the better long-term solutions. This typically includes some compromise and almost always takes a path that’s not as swift as you would like. In the end, showing everyone that you come in contact with that their goals are just as important as your own builds trust and dynamic strength in numbers! Be thoughtful, don’t compromise your values, but also respect the values of others.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I believe when you are doing what you love, and it benefits those around you and you can pay the mortgage doing it, you are on the right track! Doing what you love will always come with sacrifices, but also rewards. To me, people are always looking for authenticity. Whether it’s in people, in nature, or in art, we are attracted to what is genuine. As someone who creates beer, I always reach to accomplish this in every glass of beer we serve. I have always believed that beer has a unique ability to bring people together in a way that crosses almost all boundaries in a positive way. You can have a beer with pretty much anyone, regardless of what they believe or their background. We know it is imperative that we all celebrate what makes each person different and the diversity therein, and then, when we bring this together towards our common goals is when we can truly achieve greatness. My goal is always about bringing people together and to higher places.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love to stay on the go, but still find time to be still. For our itinerary we would start with a morning hike along a wooded trail. I like to explore as many new ones as I can. Next we would find a great place for legit breakfast tacos and local coffee, followed up by a refreshing shower. After reading the newspaper (yes, I still like to read an actual newspaper) or doing something prayerful, we would go learn something, maybe a museum, an exhibit or the library. This probably takes us to a late lunch where we can split a big fat hamburger and fries. I don’t want a massive lunch because there is way too much more to come! Afternoon might be a walk in the park or sit on a nice patio to talk about life and stay caught up with one another. Next it’s definitely time for hitting a brewery or two, definitely laughing and telling stories (some might actually be true) and basically just laugh more. That night, maybe hit up some sushi and look for live music with some friends. If this happened every day of their visit, life would be happy.

Who else deserves some credit and recognition?
No one is ever successful on their own. It always takes a village to make great things happen. For me, there are so many loved ones, friends, and co-workers that have led to the success I have been fortunate to be a part of. But there is one person that has done way more than anyone else, my wife, Jen. We have been together for over 3 decades now and Jen has always had the wisdom I needed to make tough decisions and the love to be candid about it, especially when it was something I didn’t want to hear. It would have been impossible to be where I am without her! Jen, today I love you best!

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Other: Google: Denton County Brewing Company

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