We had the good fortune of connecting with Ruben & Alicia Santos and we’ve shared our conversation below.
Hi Ruben & Alicia, we’d love to hear more about how you thought about starting your own business?
We really wanted to open a family business in which our kids could be apart of! We wanted to make sure that it would be a great foundation for their work experience, help with the costs of college, and ultimately be there for them to take over one day if they ever desired to!
What should our readers know about your business?
What sets us apart from others is that we have always strived to provide our clients with an exciting experience in the form of high-quality fresh fruits and juices, and a fun assortment of Mexican desserts! We’re most proud of the fact that our small business has introduced snacks and foods we grew up loving to a new audience. It’s really exciting to see our customers trying new things for the first time and coming back for more! I think anyone that’s started their own business can agree that it’s the most challenging thing you’ll probably ever do! At the beginning (and even now) all of our focus was on Kokitos which took a lot of time away from many other aspects of our life. However, we knew the end result would be worth it so it made those long days a little more bearable. We had family in Dallas with a similar business that really helped but for a while, it was just us doing all the work. We were lucky enough to eventually get to a point where we needed and were able to hire more help. Today, we have an amazing staff that keeps everything running and we really couldn’t do it without them! Some lessons we learned along the way is that nothing comes easy, and it’s always okay to ask for help when needed. What we want the world to know about our brand and story is that our small family business is a product of hard work and lots of sacrifices. But the end result of continuing to serve our FW community is more than we ever hoped for!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There’s so much to explore and see in Fort Worth but you definitely can’t miss out on the classics! Fort Worth Museum of Science and History would be the first stop followed by the Fort Worth Zoo, Fort Worth Stockyards, and the Botanical Gardens. Food-wise, we love to support local! Near Southside has a great selection of locally-owned restaurants, Tinies and Shinjuku Station being our favorite. Our weekend eating spot would be at Arrieros Mexican Food, a small hole in the wall with the best pozole served on weekends!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We would love to shout out Tokyo Cafe in Fort Worth! It’s our favorite place to dine out and the serves is always so friendly! Definitely a place that needs to be on everyone’s list!