We had the good fortune of connecting with Reid Meyer and we’ve shared our conversation below.

Hi Reid, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business was two-fold.

First, I’ve never had a “9-5” mentality a day in my life. I’ve always enjoyed creative projects, large scale problems to solve, and have measured my accomplishments in deliverables rather than time spent on something. I always knew I would thrive in a job where I could choose my own hours and my own projects, and the only logical way to make sure that happened was to build something myself.

Second, and vastly more important, I saw a problem that needed to be addressed in a community I care deeply for. Athletes, especially those in the high school to college transition, are in desperate need of quality resources and support structures that have their best interests in mind. I was one of those kids that needed that support, but instead had to end my playing career early because of mental health struggles. After my playing career was over, I knew there was a way to reach these kids before they got to the same dead-end that I did.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Athletes to Athletes (A2A) is the best college counseling service for high school student-athletes. For as long as I can remember, athletes have been placed into a bucket. They’re told that their focus should rest solely on the sport they play, and everything else will fall into place. As one of those athletes who took that advice in high school, I can confidently say the concept is both outdated and dangerous.

At A2A, we reject the idea that athletes must be confined to their specific box, and we both educate and empower our student-athletes to pursue colleges that are going to allow them thrive both on and off the field. We always tell our students that we expect them to make decisions for their 40-year selves, not their 4-year selves.

While I’m incredibly proud of a bevy of things A2A offers, one of my favorite differentiators is that we truly don’t care where our student-athletes go to school. Now, when I say that, I don’t mean that we have no interest in getting them into quality institutions. Quite the opposite. Where all of the other “recruiting services” in our space are worried about forcing their kids to the most notable sport schools in the country, our focus is purely on the needs and wants of our students. Therefore, our success is not determined by the vanity of our recruiting classes, but rather the satisfaction of our students at their college of choice. We put the person first, before the athlete.

This business has grown gradually since 2016, with constant upgrading, iterating, and improving based on feedback from families and new strategies learned to better prepare families. I personally earned a certificate in independent educational consulting, and am a member of several college counseling associations to help better our program. I want us to be equally prepared to answer questions about college coach outreach and college major exploration. There’s no magic bean that speeds you the finish line, but every day we try to get better for the families we serve.

What I want the world to know about our story is that we’ve been there before. Our program was born out of the personal experiences of hundreds of college athletes, and we continue to iterate our program every year to be as relevant to your family as possible. We are a group of people who care deeply about the well-being of student-athletes, and the entire purpose of our founding was to provide the support structure we know student-athletes deserve.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Monday – Lunch at Dutch’s Hamburgers near TCU for one of the best burgers in town and a peek at TCU
– Travel down to West 7th and go to the Kimball Art Museum
– Head into West 7th and have a drink at Ampersand or a taco at Velvet Taco

Tuesday
– Head to Dallas, check out Northpark Mall before the weekend crowd fills it up.
– Perot Museum in Downtown Dallas
– Park near Victory Plaza for dinner, then head to a Dallas Stars game at the AAC (in my head, its early hockey season)

Wednesday
– Lunch at Cane Rosso near Magnolia Street
– Walk around Downtown Fort Worth, visit the water gardens, and end up in Sundance Square for whatever act they have going on.
– Dinner at Flying Saucer or Del Frisco’s Grille (but the bar area on the second floor, because the views of the square are better)

Thursday
– Head North to Oak Street in Roanoke, walk the street, grab a Soulfire Brewing Company drink, and stop into Babe’s chicken for Lunch
– Head towards Southlake and walk the shops in their town square. Dinner at the shops

Friday
– Head to Texas Live for the day, walk the pond near the old ballpark, eat and watch sports in the big screen room
– Texas Rangers Game in the evening to see the new stadium (in this fantasy, the Rangers are still playing in early October)

Saturday
– Full day at the Stockyards
– Lunch at Joe T’s
– Dinner at H3

Sunday
– Matinee show at Bass Hall

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to shoutout my wife, Amy, who has given me both the encouragement and confidence from Day 1 to pursue my dream. Truthfully, I could fill an entire book with people who have contributed to my opportunities today, but Amy is the constant in my life who keeps me grounded, motivated, and relentlessly passionate about helping others. Without her daily support, I would not be doing what I am doing today. I love her more and more every single day, and I am still baffled by the reality that she chose me to be her person.

Website: https://athletestoathletes.com/

Instagram: https://www.instagram.com/athletestoathletes/

Linkedin: https://www.linkedin.com/in/jamesreidmeyer/

Twitter: https://twitter.com/A2Aadvising

Facebook: https://www.facebook.com/athletestoathletes

Youtube: https://www.youtube.com/channel/UCeZEMJOM21CNMRNrppba5kA

Image Credits
Brian Delumpa

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