We had the good fortune of connecting with Pedro De Leon and we’ve shared our conversation below.
Hi Pedro, can you walk us through the thought-process of starting your business?
I wanted to start a brand that was based around the culture that I grew up with in Dallas, Texas. The urban views, the art, and hustle of the city. I believe in building not just a company but a brand that could one day help me change the world in a positive manner; while at the same time use the skills I’ve attained in graphic design to help people represent themselves and their companies.
What should our readers know about your business?
My business has had a slow come-up. To this day I’ve not reached the level of success that I’ve dreamed of but I can envision it clearly now. What sets my business apart from others is my dedication to my city. I love Dallas, Texas and I will continue to represent it till my last breath. The city is a mixture of artists and hard workers who work hard every day to make this one of the best places to live on earth. I always knew Dallas would become the next Miami, the next LA, and here we are. Getting here wasn’t easy and took a long time but moving at my own pace is what I believe has helped continue to pursue my goals. I started with a pen and pad, designing ideas that I could not afford to accomplish; but little by little, working hard jobs like commercial landscaping and with the help of family and friends, I have achieved many of the the ideas that I once dreamed of and allowed me to purchase equipment like laptops, cameras, and softwares that I use to create content and digital creations for clients. The biggest lesson I’ve learned along the way is to never give up, persevere through the lows and work hard during the highs. Just like healing from heartbreak, results will come, it’s just a matter of time.
I would like the world to know that I’m coming, I am not doing this for selfish reasons, I want to grow this brand and help change the world, rid negativity and blasphemy present in the world through hustle and art.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I currently live in the Bishop Arts District right near the rail line off Zang Blvd. that crosses the bridge over into Downtown Dallas. To visitors I say start in North Oak Cliff, visit Jefferson Blvd and the Bishop Arts District. Visit all the little boutiques and restaurants present off Bishop Ave, leading to the 8th street intersection. Check out Eno’s Pizza for some dope Za’ and outside seating; then go to Azucar for some Ice cream. For dinner, check out CoCo’s Fire and Ice or Paradiso for a very special dinner. After exploring Oak Cliff Head to Downtown Dallas! Walk the city! Take some photos and visit Klyde Warren Park! My favorite place to eat in Downtown is Mesero in Victory Park, I love their enchiladas and margaritas! Straight Fire. Bar Scene, check out Mckinney Ave. I love Longshots. If you want to get a lil wild visit Deep Ellum for hella bars (at your own risk at night of course lol). If you want some of the best views of Downtown head to Trinity Groves, visit the pedestrian bridge, you will not regret it! For Classical music the Dallas Symphony and Orchestra, AND FINALLY: VISIT ALL THE MUSEUMS (Dallas Museum of Art, Perot, Dallas Contemporary and more!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Growing up I had a lot of friends and family that I discussed and planned ideas with. Unfortunately, life took us in different directions but the things we discussed stayed in my heart and mind. My family, my tribe is who I’d like to dedicate this Shoutout to.