We had the good fortune of connecting with Noah Irby and we’ve shared our conversation below.
Hi Noah, is there something that you feel is most responsible for your success?
We decided early on that Wayward would be about people over profit. That goes for our team and all the people that come in the door. We also knew that people were looking for quality coffee in an atmosphere that was unique and inviting. We did our best to create a naturally welcoming space where anyone can come and feel like they’re a part of it. All of this has translated into amazing community support that we couldn’t be more thankful for.
What should our readers know about your business?
Wayward started as just an idea of creating a coffee company that puts people and community first. We wanted to be a place that anyone can come to and ultimately feel welcomed, refreshed, and inspired. We started making coffee for people in Dallas back in the Summer/Fall of 2019 via Floyd, our 1975 VW bus who we used as a mobile setup in the Bishop Arts District. We loved what we were doing and felt that it was something special and very needed in the Dallas coffee scene, so we began looking for ways to open a brick & mortar shop in Spring of 2020. We found the perfect spot in Northwest Oak Cliff/Winnetka Heights, and we started building out the shop we’d always dreamed of creating ourselves, with the help of some amazing friends. We strive to provide quality coffee and experiences for all people, with Cat & Cloud from Santa Cruz, CA as our main roaster of choice, as well as featuring and rotating through various guest roasters from all over the world that we love throughout the year. We’re here to bring unique culture and foster real community in DFW in any way we can, whether that be through the drinks we make, the conversations we have, or the experiences we help create for people. We put people over profit, and we’ll always value our team more than anything else. We’re so stoked to be doing something new and exciting in our city, and we can’t wait to have anyone along for the ride with us.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Dallas has a ton of awesome spots for food, shopping, and more. Oak Cliff is our hood, so naturally many of our favorite spots are here too! Norma’s, Tacodeli, Eno’s Pizza, Oddfellow’s, Brasstacks Barbers, Rare Heart Vintage, AJ Vagabonds, and Spinster Records to name a few awesome Oak Cliff spots. For other coffee shops besides ourselves in Dallas, we love Katy Coffee Lab, Edison, LDU, Fiction, and Weekend Coffee. In general, there’s a ton to do in our city and that only barely scratches the surface of so many sweet places out here.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
We definitely want to thank Garrett Golightly as well as Buffalo Nickel Co for our branding work! Also, Oasis Plant Shop (all the plants in the shop) and Brennen Bechtol (window sign painting). Some other noteworthy people would be Luna Mercantile Co (flag makers) and David Bruner (close friend who helped with the shop buildout itself). Finally, all of the amazing baristas on our team – they’re seriously the best.
Jay Martin Photography, Colbie Coleman, Nick Cosmic