We had the good fortune of connecting with Martha Ware and we’ve shared our conversation below.
Hi Martha, what role has risk played in your life or career?
I think of risk as a necessary step towards growth. If you don’t take risks, you can’t grow. If you don’t think out of the box, you can’t grow. If you don’t make changes, you can’t expect different results. I took a big risk coming to the US alone. I came on vacation by myself and an opportunity showed to work for a Brazilian company. I decided staying and got my first work visa. I left my life in Brazil behind me. It was a huge risk, it was a new life. We take risks all the time, every day, every minute. You choose though how big of a risk you are willing to take. My background has nothing to do with food. I’ve never even thought I’d work with food in my life, that has never been in the picture for me. I have a degree in education and one in marketing, many years of experience in advertising, video production, marketing strategy. I had an idea. I thought it was a really cool idea. So, I took the risk. I’ve learned to make the product I had in mind (handcrafted gourmet marshmallows) and took the opportunities that got on my way. Today, I own two full s’mores bars (I opened the first one last November and the second just six months later, amidst the pandemic and all,) where you can build your own s’mores and marshmallow skewers, and try some scrumptiously delicious s’mores bowls and milkshakes (mallowbox.com/s’mores-bar-
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I own a marshmallow manufacturing and s’mores bar business. I believe what sets me apart is not giving up. There were many obstacles, many occasions when it would have been much easier to just give up, to quit. But instead, I chose to prepare, to grow, to focus and keep going. So, in the middle of a pandemic we opened a second store, we recalibrated the business and thankfully made it stronger, better and more fun. I am extremely proud of have listened to my dad’s advice of fighting for my dreams. I am proud of taking risks and looking outside the box, by especially not being afraid to fail. We all fail, not all of us decide to learn with our mistakes and move on.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Legacy Food Hall in West Plano for sure. It is a fun hipster spot to visit. Three stories of food and drinks with live shows and many cool events.
Who else deserves some credit and recognition?
My husband and my daughter have always been my bigger supporters. My husband is there when I cry or celebrate a victory, when I feel stressed out or have my fun crazy moments. My daughter is there for me when I need her, even when she is not present because she lives out-of-state. Without their help, I could have open our first s’mores bar (in less than 45 days from it’s conception) or the second location six months later. My son-in-law is also a big supporter, always cheering me up and helping with whatever is needed. They are my everything.