We had the good fortune of connecting with Lorne Thomas and we’ve shared our conversation below.
Hi Lorne, what was your thought process behind starting your own business?
I think I’m probably like a lot of people who slowly got tired of pouring precious time, energy and resources into making others successful in their businesses. Now please don’t misunderstand, there is absolutely nothing wrong with working hard in supporting a business to lend your skills and talents as long as you believe in the product or service you are supporting. But for me there definitely came a time when I was finished with punching a time clock for someone else. I clearly recognized tremendous opportunities all around me and I had the fundamental skills I had acquired over time to fill the business needs I recognized. I made the leap into a mental shift necessary in transforming from employee to entrepreneur. And believe me, it was hard work but was so worth it. Now my time belongs to no one else but me.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I do look at my business through an artistic lens. People respond to imagery, storytelling, and visuals. The business owners I work with may represent a variety of diverse industries, but they do all have one thing in common. They are all actively searching for the most effective ways to connect with their prospects. They are like many of us, working to unlock the keys of communication to help their target audience to understand them, to trust them, and to broadly push forward their brand. I love the opportunity it gives me to help them find that key. The shape of that key takes form in many ways because target audiences, demographics, etc. are different. So we brainstorm, we plan and then we execute. It’s a cycle that plays out over and over. The absolute greatest thing about my work is hearing how something I’ve created has helped a business owner successfully connect with their customer. Each web-site I create, each television commercial, each print ad, or internet ad campaign I launch will always have the end customer in mind.
Any great local spots you’d like to shoutout?
I love the classic Texas feel of Dallas, especially the Uptown area, which I love. So many great restaurants, interesting people, and sights to see and experience. Certainly the usual things come to mind… awesome sporting events, art, shopping, and dining. If we’re going out for steak or a Ranger game, you can always count me in. But in truth, I really am an individual that favors to be “off the beaten path”. I live in the Denton area and I’m “Denton” through and through. You would really have be from here to understand that. For example, one of my favorite things to do is to meet up with friends at the Denton Square, eat at the taco bars, drink excellent craft beer, listen to some great live music, and just relax! This city has developed a unique vibe of art and life all it’s own. It’s one that I’m comfortable with, and one that says, “There’s always room for more.”
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There have been several folks I’ve met along the road that have helped me tremendously in so many ways. Each has placed their own valuable stones along my walking path to success. I clearly recognize and am grateful to their contributions and I know in my heart that God placed these people in the right places and at the right times. There are too many to list here, but in reference to my professional life, one clearly comes to mind… my first boss in my chosen field of advertising. In 1991, David Bedford, owner of Bedford Advertising in Addison, Texas, took a huge chance on a young kid with ZERO experience in computer layout and put him up in an office behind a Mac Plus computer and told him to get to work. We were a full service agency, handling print design, radio & television, as well as media buying for automotive accounts and we had plenty to do. Sink or swim doesn’t begin to describe the experience I had, but I made it and worked for the agency for over seven years. I’m forever grateful for that good man who gave me a chance and that milestone first advertising job. It was key to all that I am now.