We had the good fortune of connecting with Loren Sanders and we’ve shared our conversation below.
Hi Loren, how did you come up with the idea for your business?
In 2018, I launched my blog, Lavishly Loren as a birthday gift to myself and a creative outlet. I wanted to create a safe space to express myself. The blog focused on fashion, travel, and self-love. I felt like I had the best of both worlds, I career that I loved and my own little corner of the internet that I could create freely in. Little did I know, I would be encouraging other women as well as positioning myself as an expert for style. As I began to grow and focus more on the style side, many of my followers that were entrepreneurs would come to me for style advice. This is when I realized that I really enjoyed the feeling of empowering other female entrepreneurs using style. I decided to invest in a business coach that specialized in coaching stylists and style coaches. I wanted to be fully knowledgeable in all things branding and style so I educated myself further. Here we are close to two years later and it has been the greatest decision I made and I’m so thankful for the journey.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I teach online entrepreneurs to match their style & brand, create “scroll stopping” content, and keep their clients on autopilot. In my style process, I cater to all three levels of entrepreneurship, new business owners, business owners looking to revamp, or highly successful business owners that need their style planned out due to their busy schedule. A new business owner may not realize that their visual representation is really a vital part of their brand. I help them identify a style that matches their brand. In short, I help them develop their own brand style message, it’s basically like your brand voice but with clothes! If they are relaunching, maybe they didn’t quite get it right the first time and now realize how important style is in their brand. Lastly, I have some clients that are just too busy to focus on how they will use their style to show up for their brand, so they book me to put it on autopilot for them. What sets me apart is that I have EXCLUSIVE style services for female entrepreneurs and their style challenges. It’s not a one size fits all process. I actually have created a 5 step method to transform my clients called, The Brand Style Method ™. One challenge is freeing myself creatively and showing up as I am. As an online entrepreneur, you want to be relatable and sometimes you can get caught up in self-sabotage. Truthfully, this is a constant ongoing challenge for me. As I continue to grow in my business, each new level is scary and I constantly ask myself, “Am I qualified” or” Am I doing TOO much?” It’s honestly ME vs. ME every day. I think it’s important that I’m transparent about this because I know I’m not alone with this one. I have been told that “I make it look easy,” which is always hilarious because if you only knew the battles, I face daily. All I have to say is, entrepreneurship is NOT for the weak, but it is for those of us that are passionate about our art and the result that we offer to our clients.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite spots and/or spots I want to try are are Ida Claire, XOXO Dining, Stirr, Statler, Bistro 31, Legacy Hall, and 54th Street.
Who else deserves some credit and recognition?
There are so many people that have been phenomenal throughout my journey personally and professionally. I will start with my mother. She groomed me at an early age to be independent and a hard worker. She provided an exceptional example for me of what hard work and dedication looks like. Next, the love of my life, Arrington, he REALLY pushed me to go harder in my brand and always celebrates my wins, even when I’m not in his presence. He has truly been my rock. Then there’s Nikki Venus, Founder of Style Coach Academy ™. I was Nikki’s first client and she really pushed me out of my comfort zone and really helped me to “stand in my dopeness” as she says. Under her coaching, I was able to GROW and SCALE my business to what it is today. Lastly, Shay Ordia of Salon Shayo always kept me lifted and put my name in rooms I never imagined. I’m so grateful for her. There are so many more people that have uplifted me but for time’s sake, I just listed a few.
Whitney B. Jordan (WBJordan Media) and Stephanie Bolton (Phoenix Michele Photography)