We had the good fortune of connecting with Lenox Evans and we’ve shared our conversation below.

Hi Lenox, can you walk us through the thought-process of starting your business?
My first thought when starting Texas Sock Company was to inspire the youth. A goal of mine was to never take short cuts in the brand, to show every step of the building process so that we become the blueprint for the kid that’s watching. Essentially I wanted to help the youth we used to be.. creative motivated hustlers that only lacked opportunity and resources. So much of my company goes beyond selling socks and apparel for profit as we focus more on impacting the community in positive strides. Another huge thought when starting the my business was the name. Texas Sock Company is so straight to the point that it works in so many different ways. In the world today where everyone starts a clothing company by choosing some random one word adjective as the name is so cliche. I wanted to differentiate my brand by being straight to the point Texas Sock Company. Texas is the place that represents me, not only because I was born in raised here but after traveling around the world you start to notice how unique the people are from the lone star state. Texans are tough and resilient people that are committed to independence. The second word in our name (Sock) is the point of entry into fashion that we chose. It is often overlooked but socks are one of the most essential pieces to the fit. From the homeless to the wealthy, socks are an item that everyone needs. Whether or not you love the name it’s one that is hard to forget. Often times people have questions or opinions about our name and that has always stood out as a mini success to me because it forces people to have an opinion and the name sticks. Lastly, Texans love to support local brands so why not tap into a market of money floating about our heads. Texas is not only where we are from but it is Who we are and what we represent!

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
What sets me apart creatively is my ability to connect with my audience. As a person that wasn’t formally trained on art my creativity doesn’t have the structural boundaries that I see some main talented artist stifled by. I come from a walk of life where I just had to figure it out with no big safety net. I believe this is one of the reasons I approach creative and entrepreneurship differently than others. It’s all about perspective and how to reflect life into your work with the goal of connecting with others and building community. With so many people stuck inside the box, I’m the person breaking down the door and inviting you outside. One of my biggest lessons learned was to not be bound by perfection. It is better to be authentic than it is to be perfect. Once I figured this out, life became some much more beautiful. Thank God!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Food:
Rudy’s Chicken
Taqueria Moctezuma
Southside Steaks & Cakes
Fuel City Tacos
Taxco Taqueria
Bayou Cats
Sweet Georgia Brown

Drinks:
Casablanca
Midnight Rambler
Whiskeys
Atlas
Paradiso
Tiny Victories
Bourbon & Banter

Catbird

Restaurants:
Lounge Here
Il Bronco
Carbon
Drakes
Bisou
Monarch

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would definitely have to shoutout Dieter Cantu. Working closely with him on various community efforts in Harris County has taught me so much about leadership, influence, and mobilizing your tribe. It’s not often I get around people that can out work me but he is definitely the first person pops in my mind. Cantu definitely deserves the credit because he has shown me the habits of someone that doesn’t leave success up to chance.

Instagram: @Lenoxii

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.