We had the good fortune of connecting with Leanna Johnson and we’ve shared our conversation below.
Hi Leanna, can you talk to us a bit about the social impact of your business?
Very early on, I thought about the mission of my business. It’s important to give yourself and your business a focus. “Why” is just as necessary to the success of your business as “how.” What I loved about my cookie decorating skills was that I could bring joy to others. Decorating cookies made other people happy. The look on a customer’s face when they get to see the cookies that are individually hand-crafted for them gives me a sense of inner satisfaction. I made it my mission to bring joy to the world through cookies. I get to make special events even more special for the customers. I’m entrusted to set the tone for a new mother welcoming her baby. Birthday cookies can capture the personality of the celebrant making their day even more significant. I get to help families honor their graduating sons and daughters after years of hard work. In the middle of a pandemic, when anxiety and fear are at their highest, my business can make the significant milestones even more cherished than they already are. With each cookie, I am granted the opportunity to create a joyful, more positive, world.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
While I appreciate Dallas, I’m actually a Fort Worthian. Fort Worth has so much to offer to a visitor! My favorite restaurants are Lucille’s Stateside Bistro, Szechuan Chinese, Carshon’s Delicatessen, Uncle Julio’s, Tommy’s Hamburger Grill, and Angelo’s Bar-B-Que. While my favorite thing to do is stroll the Trinity Trails alongside the river, to bring some culture and history to a friend visiting, I would take them to The Amon Carter Museum of American Art, Kimbell Art Museum, and the Cultural District, as well as the Stockyards. The Stockyards are definitely something you need to experience at least once in your life! I would take kids to the Fort Worth Zoo to see our elephants and the giant horned lizard at the entrance, who usually is wearing a hat or costume.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A special shoutout should absolutely go to Christine DiGiorgio and the DFW Cookie group on Facebook. Community over competition is emphasized in that group, and everyone is so willing to impart their knowledge and give advice. The kindness of cookiers cannot be overstated! Christine helps us all by epitomizing the concept of “pay it forward.”
Instagram: Cookie Crumbelievable
Facebook: Cookie Crumbelievable
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