We had the good fortune of connecting with Lanora Wyatt and we’ve shared our conversation below.

Hi Lanora, the decisions we make often shape our story in profound ways. What was one of the most difficult decisions you’ve had to make?

The decision to choose ME, at all cost; to bet on ME, to believe in ME and to trust ME again. We look for people to treat us like we would treat ourself but in most cases, people don’t treat themselves well. So how can we expect for them to treat us well. Therefore, I made the decision to protect my peace and well-being by removing myself from anyone that does not support me, present drama or that do not treat me well.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?

Fitness by Nori was born through my own fitness journey. I’ve always been a dreamer. I’ve always been competitive, driven and disciplined. I am a U.S. Navy and Army veteran.  I am a Senior Human Resources Professional and a Certified Master Trainer through the International Sports Sciences Association (ISSA) and I absolutely enjoy assisting others with their health and wellness goals. I have always loved helping people. I believe this passion stems from a background of being rejected and feeling like I needed to prove myself to be accepted.

What set’s Lanora apart is she has been in the position of some of her clients, that have been through a traumatic situation that tend to eat their emotions away and then get down on themselves because they can’t seem to loose the weight. Lanora has also had to experience the opposite, which was to gain weight. Lanora is different than other trainers because she actually cares about the mental success of the client and desires everyone to live their best life in the skin they are in. Lanora wants everyone to be Fit and FREE, mentally free.

I am proud that I was able to launch a Fitness business to encourage others to be healthy and I am grateful that my family and friends support me; that speaks volumes. I was proud that I obtained 12 clients within 90 days of launching and the results that those clients have seen has been phenomenal. I am most excited about the new fitness classes that I launched.  There are 3 classes a week on Tuesdays and Thursdays @ 8 PM and Saturdays @ 10 AM (in-person and virtually) at the

Team Bailey Fitness (TBF) Private Studio
3711 W. Camp Wisdom Road
Dallas, TX 75237

The classes (in-person & virtually) are $10 each or $99 per month for 12 classes ($21 savings).
There is also an option to get both in-person classes and virtual together for $125.

What makes me most excited of all the programs are the results that my VIP clients are getting. The VIP Program is specifically for those that desire to lose 100 pounds or more and is willing to dig deep to get the results they are trying to achieve.

I got to where I am today because of the support of the Fitness by Nori Team. They all support me in different ways and are dedicated to the mission of ensuring that all our clients are becoming Fit and FREE with Fitness by Nori.

This process has not been easy at all. When trying to do something that you’re never done before, there will be growing pains but the hardest thing for me was getting past the mind trash of disbelief and rejection. Due to my childhood neglect and rejection, I must constantly remind myself and put myself in position to believe, feel and trust that I Am Enough. And trust me, in business and rely on people to support you, you must be solid within yourself or it will definitely play on those insecurities. I overcome these challenges by keeping good, solid, positive people around me, to encourage me. I read and listen to positive, encouraging and motivating books, podcasts, preaching, etc. I also have no problem with removing people from my life that bring drama, present distractions, disturb my peace or do not treat me well.

One of the biggest lesson that I’ve learned is, if it was put on your heart to do it, then DO IT! Regardless of whoever else is doing it, no one can do it like you. Understand this, we are all gifts and the people that are waiting on their gift of encouragement, support, motivation, a fitness class, an authentic word, is waiting on you and if you never deliver, that person may be lost. Therefore, we have work to do and we need to get to it; people are waiting on us.

The second biggest lesson I’ve learned is there is enough out here for all of us to be blessed. We do not have to step on others to be blessed. We do not have to talk down or dog others to be blessed. If we position ourselves in the posture to serve others, we will be blessed in the process of service.

I would like for the world to know that Fitness by Nori is a safe space for you to come, in pursuit of your health and fitness goals, and not be looked down on for your weight, size, color, background or beliefs. Fitness by Nori is a FUN, encouraging environment where you can be yourself and act crazy, in fact, craziness is encouraged so you can be FREE while becoming Fit. I understand how it feels not to be accepted for whatever reason! I understand how it feels to be rejected or not supported! And I understand that all of that plays a major role in losing and/or gaining weight which is why I desire to assist YOU! Fitness by Nori was birth through my own fitness journey that has been inner-woven with pain and trauma but my desire is to give back and help those like me.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, if they were here for a week, of course 3 of those days (Tuesday and Thursday @ 8PM and Saturday @10 AM), they would come to my workout class at

TBF Private Studio
3711 W. Camp Wisdom Rd.
Dallas, TX 75237


For breakfast, we may hit one of these 4 places:
3211 Oak Lawn
Dallas, TX 75219

Norma’s Cafe
1123 W. Davis St.
Dallas, TX 75208

1790 N. Record St.
Dallas, TX 75202

Chubby’s Restaurant
7474 S. Cockrell Hill Rd.
Dallas, TX 75236

For Dinner and Drinks:
Pappadeaux Seafood Kitchen
3520 Oak Lawn Ave.
Dallas, TX 75219

Ida Claire
5001 Belt Line Rd
Dallas, TX 75254

XOXO Dining Room (also a Club)
3121 Ross Ave,
Dallas, Tx 75225

Late Night Meal After Drinks
Oni Ramen
2822 Elm St.
Dallas, TX 75226

We could go skating at Forum Roller World or Redbird Skateland and play games, eat, and drink at a Main Event

Who else deserves some credit and recognition?
I would like to give a shout out to my Friend, Life Coach and Business Strategist, Leticia DeSuze of Elite Wealth Enterprises. Leticia helps women break the 7 & 8 figure barrier in their businesses. Leticia has encouraged me on so many levels to be my best self, in every area of my life. Leticia was there before I met my husband, she supported me through my marriage and was right there through the traumatic experience of my divorce. Through it all, Leticia continues to ensure that I keep the mind-trash at bay and I continue to plow away at my dreams and goals. Leticia was my biggest supporter and encourager in launching Fitness by Nori and supports me strategically through the operation, branding, growth and scaling of the business. Leticia is huge on mindset and encourages me from the standpoint of regular check-ins to ensure I am always where I need to be mentally and that is loving and trusting self.

Website: www.fitnessbynori.com

Instagram: https://www.instagram.com/FitnessbyNori/

Linkedin: https://linkedin.com/company/fitness-by-nori

Twitter: https://twitter.com/FitnessbyNori

Facebook: https://www.facebook.com/FitnessbyNori

Youtube: https://www.youtube.com/results?search_query=Fitness+by+Nori

Other: FitnessbyNori@gmail.com for any inquiries for special appearances, speaking engagements or to host private classes.

Image Credits
Photos by: Kory Sebastian

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