We had the good fortune of connecting with Lane Rizzardini and we’ve shared our conversation below.
Hi Lane, we’d love to hear more about how you thought about starting your own business?
Our goal was to deliver what local businesses need to successfully grow their business, rather than what was easiest for us to scale or make the most money. In short: do what is best for the client, and build our business model and processes around that. It sounds simple and it is, but most marketing agencies (and businesses) are built around their own goals or the path of least resistance to the most money. It’s easy to hire a sales team and sell Google Ads. It’s hard to be there when your client is overwhelmed during a winter storm and you need to answer Facebook Messeges from their customers because they’re staff can’t (true story). In a world where it’s never been easier and more complicated to market your business, we want to be the trusted experts for anything marketing and growth for your businesses. We want to deliver the tailored experience and resources of big agencies to local businesses who frequently get automation and a constantly churning voice of account management. It’s hard, but we’re here for hard and we’re built for the long term, because that’s what local business owners deserve.
What should our readers know about your business?
What is unique to our business and how we serve clients is our Foundational Marketing program, which encompasses everything a local business needs to control their business presence online and understand how their marketing is working. We’re able to track every contact and lead a client gets through their website and internet presence and how they found them. We even get recordings of phone calls. Every month our team reviews the leads, listens to and rates all the calls, and then we report the true number of real business leads the client received, rather than just a count of calls or forms. Our goal is primarily to provide transparency of results to our clients, and by taking this extra step we deliver that, giving our clients’ peace of mind that we’re here to give them the information they need not what we want them to see.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Dallas has some of the best restaurant scenes in the country and so we start there. Our favorite restaurants include Ida Claire and Whiskey Cake, and of course we’d pick a day to hit either Lockharts or Pecan Lodge to give them the Texas BBQ experience. The craft beer scene is really exploding as well, so a trip to Odd Muse or 3 Nations or Manhatten Project would need to be on the menu. If someone has never been to Dallas before, a trip to the Sixth Floor Museum is a really unique experience. Before I moved here I didn’t realize that was so close to downtown. We also love spending time outdoors in Dallas, and a trip to the Arboretum and White Rock Lake is usually a part of our itinerary to help walk off the BBQ!
Who else deserves some credit and recognition?
Ryan Towe is the co-owner of Marion and I couldn’t be more grateful for a partnership that just flat out works likes ours does. We’ve been friends for over 10 years, starting at the same marketing company, both transplants from the Midwest starting our careers in Texas. Ryan went a more technical and SEO route and worked with some of the largest e-commerce retailers in the world, becoming vice president and sitting on the board of his MarTech firm before we teamed up to create Marion. Between the two of us there’s not an area of digital marketing we haven’t personally engaged in and it enables us to be that complete package for our clients. We’re friends first though, and the end of the work week for Marion means the beginning of eating some beautiful piece of meat Ryan has smoked while watching our daughters play together. A regular reminder of what it’s all for.