We had the good fortune of connecting with LaCoya Lovett and we’ve shared our conversation below.

Hi LaCoya, what was your thought process behind starting your own business?
When I started my own business I was nervous and afraid of failure. The entire thought of being your own boss is amazing. I was ready to do that & I was also tired of working for others. It’s upsetting when you’re giving your all to a company and they’re not pouring back into you. It was taking over my mental health, slipping me back into depression & triggering my anxiety. I had to take control of it. I had to take care of ME.

What should our readers know about your business?
Coya Love & Co. is a digital marketing agency located in Dallas.. We specialize in social media management & influencer marketing. Our goal is to turn your followers into customers & turn your customers into advocates for your brand. While we closely monitor your accounts to see what type of content your brand needs, schedule posts, photoshoots, & etc; I got to where I am in business today because I started off & I still am an influencer and model today! Ive learned how to brand myself, how to pitch to brands to get deals & more. I’ve partnered with tons of brands big and small as a brand ambassador. There are people out there who are interested in doing the same thing but have no idea where to start. They think they’re not successful because they don’t have the right amount of followers but that number means nothing. I always tell my clients to focus on the transactions and not the follower count because that is more important. Lessons I’ve learned along the way is to stay consistent, you can’t expect results if you aren’t showing up for your own brand, this applies to a lot in life. I want the world to know about me as a model & business owner. I want them to know it’s okay not to fit society’s standards, it’s okay not not have it all figured out at the moment but keep going!!! I want them to view me as a success story, who has inspired others.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was coming to town where would I take them? This is a great question because I have so many spots in mind, plus I’m a competitive friend. I like to have fun when it’s appropriate. We would go to Top Golf, any adult arcade available, & Pluckers for sure. Anything else, we would just wing it & go with the flow.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family, friends & internet “cousins.” I don’t like the term followers so I call everyone who supports me on social media my cousins. All of them play a significant role in my success. I couldn’t do it without them

Website: CoyaaLove.com

Instagram: Instagram.com/CoyaaLove_

Twitter: Coyaa Love

Facebook: facebook.com/coyyaloveandco

Image Credits
DrkWeather Studios

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