We had the good fortune of connecting with Keyona Sneed and we’ve shared our conversation below.

Hi Keyona, what was your thought process behind starting your own business?
My thought process was wanting to share something with others that I loved. Fashion has always been a form of expression for me so I knew that was the type of business I wanted to share. I thought about what aspect of it I loved the most, and it was socks. Socks have always been a statement piece that can take a simple look to the next level and share a splice of your personality with being a simple accent.

Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets me apart from others is my fearlessness when it comes to taking risks and making my own rules when it comes to fashion. I draw inspiration from things I see, movies I watch, women I pass in the street, content that is shared, books I read and so on. What I am most proud of is that I took a chance and trusted God throughout the entire process. It was scary, but I refused to allow that fear to cripple me into not going after something I was passionate about. I got to where I am by hard work and resilience. It’s easy to throw in the towel, but the challenge is pressing forward on the hard days. It was and IS still one of the hardest things I’ve ever done, figuring things out and sticking with it even when you don’t become a millionaire overnight lol. The way I overcome those challenges is to remember why I started, and keeping my WHYs present in my mind. I have family watching and I want to always be an example for them of what is possible. The lessons I’ve learned are to keep track of EVERYTHING and hire people to handle the things you are not an expert at, time is your most valuable asset so utilize it wisely. I want the world to know that my brand started because I wanted to share something I loved with others. My story is still being written, but I want you to know you make the rules, you don’t have to be bound to the box people will try to lock you in.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The first place I would take my best friend is breakfast at Jonathan’s for their amazing chicken and waffles. Next we would drop off her luggage at The Lorenzo Hotel where we will stay for the week. After we get changed, we would visit Northpark Mall to do a little shopping at stores like Zara, Free People and TopShop which are 3 of my favorite spots there. After a little retail therapy we would have dinner at the Henry. The next day we would sleep in and then go get pampered at Rose Coutour Nail Bar for Mani, Pedi’s and mimosas. After that we would get massages at Spa Castle and spend the day there. The next day we would relax at the Pool Club rooftop pool and just enjoy the sun, drinks and food. Saturday we would get dolled up and enjoy brunch and their mimosa flights at Soiree before heading out to some of my fav thrift and consignment stores: The REALREAL, ReThreads and a few of the Thrift Giants around the metroplex. That night we would meet up with our other girlfriends for dinner at Lexy’s and a nightcap at Parliament. On Sunday we would have the most epic Sunday Funday that starts with donuts and coffee at The Salty Donut in Bishop Arts, that afternoon we would walk around Deep Ellum and grab popsicles from Picolé, lunch and couple of drinks at Ebb & Flow before heading to Federales for tequila ice shots to throw at the bell. We would go bar hopping and swing by Dots, Harlowe and then Bitter End. We close out our final night by getting tacos and elote from Fuel City.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate this shoutout to my mother, Rebecca Sneed. She was always a constant example of hard work. She was the hardest working woman I knew and instilled in me the work ethic I have today.. I will never stop fighting to be better each day and leave a legacy she would’ve been proud of.

Website: www.thesaditylifeofkey.com

Instagram: http://www.instagram.com/keytylett

Linkedin: www.linkedin.com/in/keyonasneed

Youtube: https://www.youtube.com/c/NapTuralKoutour

Other: TIKTOK: https://www.tiktok.com/@keytylett?is_from_webapp=1&sender_device=pc http://www.sockit2key.com

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.