We had the good fortune of connecting with Kaili Rose and we’ve shared our conversation below.

Hi Kaili, we’d love to hear more about how you thought about starting your own business?
I am a filmmaker, photographer and music industry photojournalist, and I am also the owner and founder of Kairo Media Creative Agency (www.Kairo.Media). I built my agency to support small businesses, Creatives, musicians and entrepreneurs as they launch, nurture and grow their businesses and ideas. My biggest inspiration are the creative human beings who have big goals and the determination to make them happen.

In starting my business, I wanted to provide an all-in-one solution for clients who want to reach new audiences and create beautiful content – tasks they’d otherwise need to hire lots of different people to accomplish. It can be hard as an independent artist or brand-new small business when you are trying to find someone to help get the word out. I wanted to build something that would provide solutions to those who didn’t have the equivalent of a corporate marketing budget. I try to customize my pricing to the scope of the project at hand – and to the ability to pay. I fully realize that some industries (cough… music industry… cough) make it near impossible to make a living. And being an entrepreneur on a shoestring budget with big dreams is a daunting and precarious position.

So I don’t have standard pricing. It varies with the project and the client. My driving force is to help creative individuals and small business owners (like myself!) in dreaming up big ideas – and then making it all happen. You don’t need to have a fancy degree, a big bank account, lucrative connections or some sort of special ability to make incredible things happen. If you can dream it and work hard, you can do it. And I’d like to be the one to help make it happen. My company helps people in figuring out how to develop a kick*ss digital presence with beautiful websites and strong branding, stunning content and marketing strategy geared toward defined business goals. We do everything from branding and photoshoots to website design and marketing strategy.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
These days, I balance fun creative projects (mostly documentary film and photography) with my Creative Agency work supporting small businesses. This past year has been an incredible success. I feel so blessed any time a client comes to me with a big new idea. Being trusted to help bring creative things to life is a huge privilege. Making a living at it is even better. My only goal is to continue to do what I am doing, continue to meet and support incredible people, and continue to grow and learn creatively.

I really love running an independent Creative agency. It’s a lot of fun to dream up campaigns to help entrepreneurs get the word out about what they do. It also gives me the freedom to jump into more specific media projects – photo shoots, music videos, promotional video shoots. I work with clients from all over North America spanning a crazy variety of industries. One day I’m filming in a Toronto studio, the next I’m building UFO sets for a music video in Roswell, NM. But that’s the fun part – the variety is both challenging and inspiring. In the last six months, we’ve worked with a traditional Texas dance hall, a boutique clothing startup, a coffee truck entrepreneur, a steam train museum in Nevada, a Hill Country horse ranch, a cheer and tumbling gym and quite a number of wonderful, crazy-talented musicians and Creatives. I’m most excited about the music videos we release this month and next. In the next month, I’ll be filming several music videos, publishing a brand new eCommerce fashion lifestyle company website and releasing a Mark Twain Festival commercial that we filmed in Carson City, NV. My job is ridiculously fun.

I have close ties to the music industry as well. For more years than I’m willing to admit, I’ve worked in concert photography and journalism for a handful of publications. I released two documentary films in 2021 & 2022. Both were written and filmed with the intent of sharing a slice of the music industry from the perspectives of those within the industry. Which isn’t always the glossy rockstar world that most expect. The first two films are part of a larger project which will eventually span ten or twelve short films. Both films did pretty well on the film festival circuit – we’ve received 28 Official Selections, a Best Director, Best Documentary and Best Documentary Short award. I’m not sure quite how, but I guess I can’t stop now. We are working on the third film to release in late 2023.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Ah… this is such a tough one to answer. There are so many great spots in DFW. I’m (clearly) way too involved in the music industry here, so I’d probably try and give my visiting friend a taste of the music world, one venue at a time. My favorites here are Southside Ballroom, and I discovered Canton while touring with a rock artist about three years ago – a GREAT venue. Opening Bell Coffee is a great little coffee shop with a surprisingly impressive live music offering and open mic nights. Billy Can Can on Victory Park has some of the best food if you’re heading over to a big-stadium show at American Airlines Center. DFW hosts so many great outdoor music festivals, so if we’re lucky enough to catch one of those, I’d 100% go for it.

I think otherwise, I’d try to spend some time outside of the city because Texas just has SO much to offer! Lakes, hiking, horseback riding, paddleboarding… and the wine country offerings within an afternoon’s drive are surprisingly spectacular (who knew TX did wine so well?). We’d probably spend a day driving down toward Hill Country to see the sights and stop at Silver Spur, Red Caboose or Stoneledge (all of which are within 2 hours from DFW and very much worth the drive) – it’s a fantastic day trip and there are also some great hikes in-between as well.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d be remiss if I didn’t first shout out my clients and friends who have trusted me with a creative project, whether it’s a music video, photo shoot, website build, marketing strategy or something else creative, crazy and interesting. The privilege of contributing to your project is why I do what I do. Thank you. I also want to shout out each and every person who dares to think big and step outside of their comfort zone to chase a small business or creative idea. Whether you succeed or not, you still win for getting out there and trying. You inspire me.

My number one shout out is Mr Sammy Alvarado, who encouraged me to follow my dreams and set aside the “safe” choices in order to start my creative agency and do something big. And he’s not only been my personal hype man – he is an inspiration to just about everyone who meets him and he is an asset to his community. They say you are the average of the people you surround yourself with, right? Well… he sets the bar pretty damn high. Thank you.

Website: www.Kairo.media

Instagram: www.instagram.com/drifft.K

Facebook: www.facebook.com/kairomediaco

Youtube: https://www.youtube.com/@kairomediaco

Other: www.instagram.com/kairomediaco

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.