We had the good fortune of connecting with Justin Dial and we’ve shared our conversation below.
Hi Justin, what is the most important factor behind your success?
These go hand in hand. When a brand is a representation of the person behind it, the person has to be genuine & transparent. Consistency is the key. It’s really come down to getting right with myself. I’ve overcome some really difficult times. Some self-induced and some forced on me. It was the process of overcoming difficult times that has enabled and inspired me to continue creating and to put myself out there. I had to be comfortable in my own skin to deal with everything that running a business entails. Running a successful business is one of my last challenges in life because it requires all the disciplines.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I wanted to produce something more meaningful than I was at my day job. The concepts arose through my hobbies and passions. I’ve always been into technology and art. I combined the two and started producing custom jewelry and apparel. In the beginning, it was all experimental. I was just making gear for myself. I was representing what I was about through the designs I wore. This sparked curiosity and inquiries on custom gear from individuals, artists, and brands. Now we have a small team, a print studio, and a jewelry manufacturing studio.
As the old adage says “you must fail before you succeed”. This resonates heavily with me. We do a lot of failing and I’d say we are still working on success as a whole. Without taking risks, how do you know what’s going to really happen? I am a problem/solution type of person and I’ve never really been afraid of risk or failure. I embrace it because I know it’s necessary.
Who else deserves some credit and recognition?
My mom, dad, sister, girlfriend and everyone else that has helped along the way.