We had the good fortune of connecting with Josh Brown and we’ve shared our conversation below.
Hi Josh, what’s the most important lesson your business/career has taught you?
When I first started this business almost 10 years ago, I used to pray for fewer “fires” (chaos). Over time, I have learned to instead pray to be a better firefighter.
I learned that it is flawed logic to wish for fewer fires as I can only expect larger and more frequent fires the further I progress in the business and in life. When I was in the army they always used to say “Embrace the Suck!”. Initially, I hated that phrase as I had not yet internalized that truth. However, if you want to be amongst the best in business (or in any endeavor that you undertake) and have a large impact, you must be extremely disciplined, be willing to sacrifice beyond the threshold of what most reasonable people would be willing to sacrifice and be prepared to put out more fires than you can count along the way.
While early on in the business, I loathed learning of additional fires that needed to be dealt with, over time I came to understand that is where meaning in our lives comes from – putting out fires, making order out of chaos, taking on as big of a burden as possible, and serving others – that is what leads to a meaningful, rich and full life.
You will know you are at that point in your life when most people who happen to catch a glimpse of your life think you are “crazy”. As the old proverb states, “the object of life is not to be on the side of the majority, but to escape finding oneself in the ranks of the insane.”
What should our readers know about your business?
What sets us apart from others is that we are truly all in – I am Cryo Nation. The last 8+ years have been by far the most challenging years of my life but the most rewarding as well. As Elon Musk famously stated, “starting a company is like staring into the abyss and chewing glass.” You have to always be aware of potential problems that could arise (“staring into the abyss”) and deal with all of the difficulties and challenges of the business head-on (“chewing on glass”).
I overcome the challenges by realizing that all of the obstacles are meant to be there as they are part of the journey and part of the process and if I want to be great I must conquer all challenges. I have also learned to enjoy the journey along the way as you never actually arrive at the destination – the journey is the destination so you want to enjoy it along the way!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Downtown Grapevine, which is where our business is located, has become a big tourist destination as it has a great vibe to it. Main St. in Grapevine has done a great job at paying homage to the awesome history that the foundation of Grapevine has been built on while offering many new and exciting businesses and things to see and do. From the Vetro Art Glass Blowing Studio which has amazing pieces of art on display to the new Omni hotel that was built based on the history of Grapevine and has an awesome international food court and multiple entertainment venues within the hotel that offers live music, stand-up comedy shows, and other entertainment options. Also, Grapevine is the “Christmas Capital” of Texas, which many families enjoy checking out during the Christmas season as it really has a fun flair to it during that time of the year. If you haven’t been to downtown Grapevine yet, it is worth checking out!
Who else deserves some credit and recognition?
I am nothing without my amazing team, starting with Sarah Anderson, who has been with the business from the beginning. As a collective unit, we accomplish so much on a day-to-day basis that it is truly insane. Beyond that, my family, including my parents, have always been supportive of me. I have had countless people, friends, and mentors along the way that have also had a huge impact on my journey.
In addition, I have had many detractors, nay-sayers, and people who told me that I would fail who have also been instrumental to my success as they are a never-ending source of “negative-motivation” as I love proving the doubters wrong!
I am thankful for everyone and everything that has been a part of the journey…