We had the good fortune of connecting with Jodie Satterfield and we’ve shared our conversation below.

Hi Jodie, what is the most important factor behind your success?
The most important factor behind my success is having strong female role models in my life. It started with my grandmother as the matriarch of the family then my mother and her six sisters. The women held diverse roles in accounting, pharmacy, cross-country trucking, restaurant management, law enforcement, and homemaking. For their generation, they did not let the stereotypical roles define them. Even the homemakers headed the household rather than being simply mother and wife. Opinions and characters run deep in the matriarchs. With eight women providing encouragement and sometimes a kick in the fanny, I was not only inspired but also taught that true grit leads to success.

Taking the reins from my mother’s generation, I now provide the same matter-of-fact encouragement to the next generation. I have become the sounding board, the accountability partner, the pillar of support, and the role model to other young ladies pursuing their passions and dreams. An exceptional young lady that I am introducing as part of my story is Ms. Abby Vergara. With aspirations of starting her own business, I see a reflection of me in Abby…we love our matching suits! As Abby starts her journey, I hope to be part of her formula for success. And like my mother and my aunts before me, I will be present, supportive, and ready with a kick in the fanny if needed.

What should our readers know about your business?
I am the owner of a Farmers Insurance Agency in Frisco. With almost 15 years of industry experience, I have definitely seen a thing or two. One of the most surprising things I experience every day is the risk people take with their most important assets. When I explain the coverage they have with other companies, many of them recognized names, it is usually an eye-opener which is why I am so passionate about what I do. Let me explain with a short story that happened early in my career.

I worked for another large, well-known insurance company. Their objective was to make the sale at all costs with many of the tactics designed to reduce the customer’s coverage to a level that lowered the cost by a few dollars but put the customer at much greater risk. Unfortunately, the customers usual did not understand the implications of the changes to their coverage or in some cases the changes were not divulged. So, disheartened by the company’s tactics, I quit the company a couple of weeks later and I thought about leaving the industry. However, I knew insurance truly helped people in their time of need and I was certain there was a better way to do things. This was the moment that crystalized what I am about and became the cornerstone of my company – honesty, integrity, and strong work ethics with a focus on great personal customer service that helps people properly protect their family and assets.

Naturally, I cannot do everything on my own which is why I am very selective when it comes to hiring. One of the most important things I learned from being a business owner is that team members are a reflection of you. If you want a great team, then you have to be a great team leader. Of course, all modesty aside, I am fortunate to have an amazing team.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would have to start the week in the best city ever, Dallas. It has been so great watching all the new building go up around the city and Klyde Warren Park is the perfect place to be outside and take in the view. Of course for lunch, we would sample the various food trucks and it wouldn’t be complete without some Bruno’s Italian Ice. After freshening up, we would start the night on the town with dinner at Dragonfly in Hotel ZaZa. We would start with the Agua Chile Ceviche and have the Ahi Tuna Poke Bowl and Seared Chilean Seabass for entrees, of course cocktails would have to be a ZaZa Ice Pick and Watermelon Sugar.

For day two, we would start with a walk on Katy Trail. After building up an appetite, it would be Brisket Tacos and a Dallas Blonde for lunch at Katy Trail Ice House as we hang out with friends in the Beer Garden. After reminiscing about the good old days, it would be back to the house to get dress for another night out with friends. Dinner would be at Nobu for the fantastic flavors of Chef Matsuhisa’s tasting menu. Cocktails would be a sampling of sakes and martinis.

Day three would be all about shopping at NorthPark Center. After trying on everything in the stores, it would be off to Nick & Sam’s for the ultimate steak dinner. The filet mignon with the king crab topper and broccolini is the only way go. And, we cannot pass up the Ohmi, Shig Prefecture that just melts in your mouth.

Day four would be all fun in the sun as we pack up the boat and go skiing on Grapevine Lake. Catching some rays and listening to some tunes on the lake is the perfect haven for relaxation. The best way to end a day on the lake is barbeque and live music at Marty B’s. The brisket and pulled pork are incredible and Jerry’s Smoked Meatballs are a must-have.

Day five would be the road trip. We are going to Austin. We would start by enjoying the beautiful views from the top of Mount Bonnell. After settling in, we would have dinner at an Austin original, Chuy’s on Barton Springs Road. After dinner drinks would be the best cocktails in the city at the Roosevelt Room. Up next is dancing and live music on Sixth Street.

Day six would be all about the outdoors in Austin. To start the day, it would be Breakfast and coffee overlooking Lake Austin at Mozart’s. After a night on Sixth Street, a great refresher would be a swim in Barton Springs and then some kayaking on Town Lake. Dinner would be at Z Tejas.

Day seven would be back to Dallas. The grand finale would be a little bit of heaven at Spa Castle for a massage and facial. Dinner would be Korean Barbeque, Yangnyum Galbi, at Gui Rock.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would not be who I am today without my amazing mother, Frances, who gave me the courage and the strength to succeed. In memory of my Grandma Marie, we were all truly fortunate to have you as the anchor for all of us. Thank you to my aunts – Helen, Connie, Mary, Elizabeth, Dorothy, and Carolyn for being so supportive and encouraging over the years. To my loving husband Robert, who is always by my side, I love you more than I could ever express.

Website: www.InsureWithJodie.com

Linkedin: https://www.linkedin.com/in/jodie-satterfield/

Facebook: https://www.facebook.com/jodie.satterfield.33/

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