We had the good fortune of connecting with Jill Mullaney and we’ve shared our conversation below.
Hi Jill, can you walk us through the thought-process of starting your business?
To understand why I started Platinum Petals, I have to go back to my childhood. I grew up on a farm in southeastern South Dakota, so I was exposed to the the concept of ‘being my own boss’ from the minute I was old enough to understand. In addition to helping my dad with animal chores, I also tended to the garden & flowers around the farm. I LOVED being outside & was very active in FFA (specifically the Floriculture CDE) and 4-H while growing up. In college, at the University of Nebraska-Lincoln, I landed on Horticulture as my major (after a start in clothing design). Upon graduation, I worked professionally in the botanic garden world as a greenhouse manager for long while. But, I became restless with the lack of creativity in my daily life, and decided I needed to take my future into my own hands. I’ve always enjoyed a challenge & never really enjoyed being managed by others (ha!), so starting Platinum Petals was a natural progression that combined multiple skills from my past — design and flowers.
Please tell us more about your business. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way.
If 2020 has taught us anything (besides to wash your hands!), is that it’s super important to keep your business healthy & make sure you aren’t stretching yourself too thin. When everything shut down abruptly during wedding season in March, we were left with no business for months & lots of lost future business. As stressful and heartbreaking as that was, it was necessary to pivot & rework some parts of my business in order to stay viable and operational. Taking care of your clients AND yourself became even more important. I hope, at the end of the day, that Platinum Petals is known for removing stress from the equation of wedding planner, taking care of our clients, listening to their vision, and then providing floral that’s even more than they knew possible. Happy tears are my favorite thing.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We are going to need to go back to pre-pandemic for this one! Dallas has SO many fabulous restaurants, it would be hard to pick just one — but I love the community & all the hidden gems where I live in East Dallas, so I’d have to make a trip to Lakewood Smokehouse and/or Mi Cocina. And finish off the day with a drink at Goodfriend or Lounge Here. Also, every single person that visits us is forced to try Hypnotic Donuts! To walk off the bad calories, I’d take my guest downtown to the Dallas Museum of Art and Klyde Warren Park. And maybe venture over to the Fort Worth Zoo. If we have time for a bit of a trip, Texas Hill country & Fredericksburg is a MUST!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I always say that owning your own business is the scariest and coolest thing you can do! So, I have lots of cheerleaders that have encouraged me along the way. My husband for sure deserves a medal for putting up with the semi-constant state of chaos in our home. And the crazy tear down hours. And nearly no holidays. And vacations scheduled so, so far in advance during the off-season. He was super instrumental in helping with wedding set-ups in the early days, and talking me down when I didn’t believe in myself. My parents and sister, even though they aren’t nearby, are terrific cheerleaders. They love receiving photos from my events and learning what I have going on. I also am extremely blessed to have a huge support system of fabulous co-workers and volunteers from my past that cheer SO loudly for me. And, all those past clients that continually refer me — I’ve just been extremely lucky — especially for being a Dallas transplant.
Michael Bush Photography Savannah Peterson Photography Megan Kay Photography Rebecca Ellison Photography Maddie Ray Photography AR Photography The Tarnos