We had the good fortune of connecting with Jason Sherard and we’ve shared our conversation below.
Hi Jason, what role has risk played in your life or career?
Man, when I think about risks… The fear of the unknown is probably the one thing that intimidates me more than anything. But taking risks and that fear are my strongest driving force…like an adrenaline rush. Risks have played a major role in my business because I had no manual on how to properly run a business. Its literally trial and error. I kinda go with my gut and only see green lights. I don’t see reasons to let a risk stop me. If I let every risk or opinion influence me, I would never have a business. Every risk comes with reward, even “failures” because they’re lessons for improvement. I recently changed the name and logo of my company (Body by Stripped), plus expanded my product offerings to skincare. The first three products introduced are beard balms, body butters & scrubs. Each includes natural essential oils and butters that are known to help with various ailments such as dry skin, eczema, itchy, spots, and irritable skin.
What should our readers know about your business?
My brand focuses on people ‘Stripped’ down to embrace their skin & unique beautiful body. The Body by Stripped: Body Butters & Scrubs come in different scents and colors based on preference. Scents are unique and aren’t anything that you would find amongst a typical skincare line. Commonly, in body butters & scrubs you get a classic citrus or floral scent that are usually targeted to women. My scents introduce unique notes similar to designer fragrances. For instance, Midnight Smoke (which is the TOP seller for men) has hints of tobacco & vanilla, top designers such as Tom Ford has scents reminiscent of this. Customer reviews state “I absolutely love the scent, its subtle but extremely sexy! My skin feels naturally smooth with a natural radiant glow.” The ingredients used have great properties that are important to skin vitality, such as Shea & Mango butter. These butters offer anti-inflammatory & healing properties-that also serve as a sun protectant. Other ingredients used like Jojoba & Aloe Vera provide a moisturizing & scar healing benefit. I want clients to be involved with the creation process of their purchase. They’re now able to select body scrubs specific for their skin type: oily or dry, as well as their own color-so it’ll be special just for them. I’m focusing more on inclusivity of the brand of undergarments for men and women into the plus size market & investing more knowledge and experience with skincare. Consumers have fallen in love with Body by Stripped and the honesty the brand brings. I want everyone to always feel like they know me and know the brand. Even as it grows, they will always have someone and something to connect to. Had I not taken a risk, there wouldn’t be this article and there wouldn’t be www.bodybystripped.com as a business.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
JFK site Deep Ellum The Island Spot – Caribbean food! Addison Circle Rudy’s Chicken Big Mama Chicken & Waffle I love hole in the wall type spots
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
TJ Winters – @lizzieluluxurytreats on Instagram- she gave me great insight on starting this part of business. Extremely knowledgable woman.
Instagram: @jdubz1017 @bodybystripped_