We had the good fortune of connecting with Jasmine Alley and we’ve shared our conversation below.

Hi Jasmine, what is the most important factor behind your success?
The most important factor behind my success has been simply sticking with it. At the beginning of building a brand, it can be discouraging when you don’t see results right away. For my website, I barely saw any traffic at all for the first year! But I chose to stick with it, and by doing so, I learned so much about how to grow in the travel blogging industry, from photo techniques and Pinterest strategy to Google SEO and what exactly to write about.

Let’s talk shop? Tell us more about your career, what can you share with our community?
As a content creator and blogger, I’ve seen my view of the world change over the past four years. I now look at the world through the lens of beauty, trying to find the most beautiful places both locally and globally. While it’s easy to think about all of the gorgeous nature to be found while traveling internationally, the truth is that stunning places exist right where we are. I think that is part of what sets my brand apart; my focus on finding beauty wherever I am, including right here in Dallas. I spoke earlier about how sticking with it brought my brand to where it is today. That same lesson applies here- as I became a better photographer, I started noticing more and more how beautiful things are around me. That lesson came right in time as once the pandemic hit, travel became extremely uncertain. But as I went on local road trips, weekend getaways, and even just on walks around my neighborhood, I realized that being a travel blogger didn’t have to stop with halted international travel. And as a result, my travel blog actually grew in 2020, which was a huge blessing!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’d take them to the Dallas Farmers Market on the weekend, which is the number one place I recommend to anyone visiting Dallas! We’d walk around my two favorite parks: Lakeside Park, and White Rock Lake. The Dallas Museum of Art and The Perot Museum would satisfy our love of art and science. On various days, we’d get breakfast at Bubbas, happy hour sushi at Blue Sushi Sake Grill, grab lunch at Bistro 31, and enjoy dinner at Miriam Cocina, followed by a walk around Klyde Warren Park. Who else deserves some credit and recognition?
I’d love to shout out my husband, who learned all about Google Analytics and SEO and Pinterest so that he could help my business grow. He’s become an expert at the blogging world and has actually started two blogs of his own: lifestylebizness.com and studentofguitar.com. I don’t know where I’d be without his patience and hard work!

Website: jasminealley.com
Instagram: instagram.com/jasminealley
Other: pinterest.com/jasminecsalley

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