We had the good fortune of connecting with Jake Mata and we’ve shared our conversation below.

Hi Jake, what habits do you feel helped you succeed?
I would have to say, being open to change. I learned quick that being open and adapting to change is key. Even more so, being proactive as to be head of it. A great example is during this COVID_19 pandemic. If you are a restaurant business owner and were not on top of your “take out” game / Social Media. You sure are now. ( or should be)! This was crucial for the survival of the businesses. Dine-in in Texas is still not at 100% capacity so it is important more than ever to Market your business.


Let’s talk shop? Tell us more about your career, what can you share with our community?
I brand myself as #TheDFWFoodrep. What is that consist of you may ask yourself? I can put it in four words for you. FOODIE_MARKETING_PROMOS_SALES. “Foodie”…Born! I then started as a Marketing Associate aka “Food Rep” for a big company. There I acquired all the knowledge and tools needed to thrive in this industry. During that time I had started my IG page as well. Dedicated to promoting and Marketing for the DFW food scene. Which I’ve said before.. Is nothing short of spectacular! NOW, let’s fast forward to this COVID_19 pandemic. Unfortunately I was one of the millions of Americans to be laid off. So what would I do next as this pandemic has sent a devastating wave of chaos to the restaurant industry!? First thing was take a class on “Social Media Strategist” and up my game. Now, I have combined it all into one. I manage social media pages for DFW restaurants and businesses that consist of promos and on trend content. I also have my Foodie page where I can feature and promote as well. A restaurant consultant. And lastly, help sell & Market for @social_ice. Through all this I have learned and cannot stress the importance of social media marketing enough. I enjoy helping others succeed and look forward to the continued success and growth while we get back to business here in the DFW.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Whether it’s the nightlife you want to dabble in, outdoor activities you seek, or unique #eats you crave. The DFW is the perfect place to host some EPIC fun! Lake Lewisville: I would absolutely make a few days available to be on the lake. Rent a pontoon boat for a few of us and hit up “Party Cove”. Thats a great time for some fun in the sun! Enjoy some drinks at a great lakeside bar and restaurant @Sneaky Pete’s. They have an HUGE outside patio area with a swimming pool, Volley ball courts, live music, and great eats! Dallas on Friday’s Summer Night: Start with dinner @Javier’sgourmetmexicano in Dallas. They have some GOOD authentic food! End the dinner at the Cigar bar with a nice glass of whiskey. bruh!! Head to uptown area. bar hop the night away at places such as Playground Bar, Tate’s, Trophy Room. Great memories to be made. Them views! The Star in Frisco: How could I not bring someone here!? This place is awesome and close to home. Concrete Cowboy, Sushi Marquee. And of course walk Ford Center. A great experience! The Shops @Legacy: Probably one of my favorite spots as most is walking distance and it has everything needed for a fun filled night. Mi Cocina, Pepper Smash, RA Sushi, Scruffy Duffies. Did I mention start off with an epic dinner of a Porcini Rubbed Delmonico Steak sided with the legendary Lobster Mac @CapitalGrille. NEED NOW!!! Grandscape The Colony: The newest and most EPIC addition to NTX! So much to do here, Truck Yard for some day/night time food and drinks, Lava Cantina venue for some live music, Andretti indoor Karting, Rock & Brews for some patio time. or hit up Julie’s Sweets for some sugar! Tons to do. The list goes on…

Who else deserves some credit and recognition?
Absolutely! My career path and networking has taken me to meet many strokes of life in Texas. It is there that I have found support, mentorship, encouragement and the motivation to make it happen. A big thanks goes to the service industry! That is where it all began for me and I’ll tell you I have much love for it. It has given me the opportunity to grow into the restaurant & Social Media Marketing Foodie I am today. My first shoutout goes to a great company and family I would like to thank. “Angelina’s Tex-Mex” concepts. The “Velez” family has always supported me. and was my first place of employment when I moved here to the DFW in summer of 2004. Whether it is social media marketing, New menu/drink ideas, or just a fun visit for some EPIC Margaritas, they are always open to work together and collab on any level. Great food & company! Make sure to give them a visit when in the DFW and follow on Social Media. Angelina’s Don Francisco’s – The Colony Angelina’s Lewisville Angelina’s Don Louis – Hickory Creek (NEW) Second shoutout is to a buddy of mine “Mike”. He is founder of SOCIALICE INC. and a great friend. I appreciate his entrepreneurial mindset and he has given me much knowledge and support needed on my journey. These wine pops are very cool and unique product that is worth checking out! In fact, I like this product so much I am helping this company sell/expand and market! Make sure to check them out online and follow on social media as there is some exciting news COMING SOON! SOCIALICE.COM IG: SOCIAL_ICE FB: SOCIALICEINC This last one, I hold dear to my heart as they have given me the knowledge to be successful in the industry. I worked for this great company for seven years and it truly molded me into this sales & marketing machine I am today. To be the difference. So Thank you “SYSCO NORTH TEXAS”! Sysco Foodie For Life !!!

Instagram: TheDFWFoodRep
Linkedin: www.linkedin.com/in/jacob-mata-16b825111
Facebook: TheDFWFoodRep
Yelp: https://thedfwfoodrep.yelp.com/
Other: @TheDFWFoodRep@gmail.com