We had the good fortune of connecting with Jada Ledet and we’ve shared our conversation below.

Hi Jada, can you walk us through the thought-process of starting your business?
My thought process behind starting Ignorant Art Branding LLC has been an evolutionary endeavor. Growing up, I was an ambitious kid with high hopes and big dreams. I knew early on that I wanted to be a creative entrepreneur. So by the time I got to high school, I started curating my brand and developing my craft. Over time my brand has matured into a company inspired by the culture but rooted deeply in my journey.

The name “Ignorant Art” is from Jean-Michel Basquiat. I had always told myself, “I will know the name of my brand when I hear it.” Thus during my junior year of high school, I discovered his biopic film, Basquiat. There was a scene where he asks Andy Warhol to buy some “Ignorant Art.” That scene was my “aha moment,” not even a week later, I had drafted my first logo and got it printed on a shirt via Uberprint.com.

In 2016, nearly two years later, I established Ignorant Art as a clothing brand using political microaggressions to spark conversation within my community. Noticing the emergence of entrepreneurship in a new generation of business, I knew it was a better way that Ignorant Art could be servicing the community. Therefore in 2020, I evolved Ignorant Art into a branding agency to provide emerging and seasoned entrepreneurs the opportunity to bring their visions to fruition. As a brand specialist, I interactively build my client’s brand identity with creative consultations, graphic design, web design, and content creation.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Ignorant Art has always been more than just a clothing brand. It is the door to many other pursuits and endeavors that will unite a community of lost souls. This mission has evolved the brand into Ignorant Art Branding LLC, a company that strives to unify and collaborate with creatives and entrepreneurs to bring their visions to fruition. The overall concept is to serve as an innovative hub for artists and entrepreneurs in need of creative services. In reciprocal, I aspire to create a community of creative entrepreneurs that support and inspire one another. The primary aim is to celebrate visionaries by uniting resources, talents and collaborating on projects.

From the beginning, my primary goal was to bring Pride & Power back to the community with quality and comfort. I have crafted every detail in solidarity with this mission in mind. So from concept to research, to graphic design, to print, to marketing and promotion. Every piece is handcrafted and precise, even in flaw, and I am committed to providing my clients and customers with a unique experience to make them feel a part of the creative process.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Although I don’t get out very much, my ideal Dallas itinerary would begin with a visit to my favorite Black Owned Business, Pan-African Connection. It is a family-owned bookstore and other imported artifacts; they host community events almost every weekend. Then I would venture around Bishop Arts District, stop into the women-owned thrift store, Haus of Vintage, get a foot massage from Yaya Foot Spa, and then grab a bite to eat. To cap the weekend, Deep Ellum for Sunday Funday because the whole city comes outside on Sundays.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to show appreciation for my mother and sister who have supported me, as well as my family and friends who have encouraged me on my journey. I am also grateful for my mentors at GRIP Opportunities for investing in my vision, as well as everyone who has invested in the future of Ignorant Art. Thank you all for believing in me, and shout out to Jazzmin Clarke for recommending me!

Website: https://www.ignorantartbranding.com/

Instagram: https://www.instagram.com/ignorantartbranding/ (and) https://www.instagram.com/jadasamonee/

Linkedin: www.linkedin.com/in/jadaledet

Facebook: https://www.facebook.com/ignorantartbranding

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