We had the good fortune of connecting with Helen Adeleye and we’ve shared our conversation below.

Hi Helen, can you talk to us a bit about the social impact of your business?
It has been my desire to redefine beauty. There have been a lot of unsafe influences from popular culture about what beauty is and who is termed beautiful and what’s cool and what’s not. This has created a world filled with comparison and insecurities especially amongst women. So, I decided to come up with a brand that doesn’t only enhance the looks but inspire the women and make them genuinely comfortable in their own skin and feel better about themselves with the Helena Adele USA cosmetics products on. Like for instance picking up lipstick from the Helena Adele USA brand and looking at the bottle that has the phrase “You are Loved” or You are a Beautiful Miracle” printed on it could change the trajectory of people’s day and give them the self confidence boost needed. So, we want you to pick up the product knowing that you are getting more out of it than just another makeup kit. By enhancing the inner beauty of individuals, we are directly improving the way people see themselves, and this will go a long way in ensuring peaceful co-existence among different strata of the society. Beauty is in the eyes of the beholder. We help people to see and appreciate the beauty in themselves and also in others, beauty of the world, beauty in their environment and ultimately maintain self-pride which boost internal happiness and this definitely reflects outwardly.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Helena Adele USA is a cosmetics company that was born out of a desire to help you Express Your True Beauty Inwardly and Outwardly, we have a wide range of cosmetics products from Foundations, powders, eyeshadows to lipsticks and skincare products that are safe on all skins, and best for all skin shades. Our goal is to continually bring you quality products, in efficient time and at affordable prices. we provide more than what you wear to look good but also to feel good about yourself by embodying our products with words that would inspire the everyday woman, by creating products that would not just temporarily cover imperfections, but permanently improve your skin conditions, to leave you flawless and beautiful We are constantly growing and improving as a company in other to reach more women out there, I must tell you the journey has not being easy but with persistency and perseverance we are matching towards our goal. I have learnt that to have good success that is sustainable, you have to put God first and don’t give up on your dreams, things might get tough and you might want to give up, but just keep looking for different ways to improve yourself and the right team to work with and also keep marketing your business until you achieve your goals. At HHUSA we want to be known for integrity, professionalism and quality, we are big on supporting other women, empowering and collaborating with sister businesses. In doing so, we recently created a platform Live on Facebook and Instagram called Business $ Beauty Talk show where we talk about everything beauty and share business ideas with other women in the industry. Amidst being a beauty entrepreneur that dreamt of coloring the world by “Helping you Express True Beauty! One of my greatest desire also is to give back to my community through our annual beauty event called “Pink & Rosy Beauty event” (PARBE). PARBE is an annual invitation to women to take the evening off, to get a drink and a bite, share some beauty thoughts and special time with their girls and be the first to purchase our newest additions and also walk away with a sensational goodie bag. During this event certain give away will be put together to get beauty supplies for certain number of girls and women that can’t afford beauty supplies during the holiday seasons, that way satisfying their beauty needs for Christmas and making their wishes come through. Information’s about PARBE and HAUSA can be found on our website at https://www.helenaadeleusa.com

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My favorite spot in the city is downtown Dallas with all the amazing restaurants and historically places, I spent most of my time with my family in those places.


Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First of all, I want to give thanks to the father for birthing this vision through me and giving me the enablement to actualize it, guiding and directing me all through my journey. I also want to thank my loving husband for believing in my dreams and giving me all the support needed to forge ahead. Secondly To the great women who have gone ahead of me to be successful in these field, and on whose shoulders, I stand on and to my Family, thank you for your support.

Website: www.helenaadeleusa.c0m
Instagram: @helenaadelecosmetics / Instagram
Facebook: HelenaAdele Makeup Artistry/facebook
Youtube: Helena Adele USA/youtube