We had the good fortune of connecting with Heather Frierson and we’ve shared our conversation below.
Hi Heather, what is the most important factor behind your success?
Jesus and the ability to pivot
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have the honor of being the founder of Created Woman which is a non-profit social enterprise with a mission to equip and empower women to be who they are created to be. It all began in 2010 before empowering women was a trend, ha! The cool thing that sets us apart is that we combine both faith and fashion in everything we do. From our podcasts, subscription boxes, and clothing, we help women discover their God-sized dream, run their race well, and show up as Ambassadors of Christ. It’s how faith meets fashion.
The challenges have been many but what I think has helped us be sustainable for almost 11 years through the different seasons and especially this last year during Covid is that we have always believed that although our purpose and mission stay the same, our strategy is flexible. We don’t hold tight to the idea that ‘this is the way we’ve always done it.’ If it’s time to let go of something, we do. We want to embrace the seasons changing, new relevant ways to reach women and not be left behind because our goal, in the end, is to always propel and lift women to live on purpose. So the way we do it is not as important as the end goal.
That’s been the biggest lesson along the way. It’s okay to change strategies!
I think the most important thing we want the world to know about our organization is that we really do believe women can change the world! It’s not just a fun idea or thought, but that God created women on purpose and for a purpose (and men, too, but we focus on women). And it’s our mission to help women unlock the dreams that are deep inside of them which are ultimately about their purpose and legacy. Because when women know their purpose, they become leaders in the community, church, business, and families. They employ others, help the hurting, reach back to the next generation, and continue the cycle of pointing people back to Jesus. The impact reaches further than just her own life and this generation.
It’s the story that we believe to be true, wakes me up every morning, and allows us the ability to pivot. Because the how is not as important as the why.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh my gosh, Austin has so many amazing places! First, we would jump on the boat and go wakeboarding on Lake Travis and grab dinner at one of the cool lake restaurants. For shopping, The Domain is super cool and has tons of shops, entertainment, and dining. For the more adventurous kind of day, you would have to go hiking up Mount Bonnell which is beautiful and for a more chill kind of outing there are plenty of local wineries to choose from. After strolling all the cool boutiques and museums downtown, I think you have to end the week back on the lake either wakeboarding, paddle boarding or just enjoying the scenery and water. There’s nothing like it!
Who else deserves some credit and recognition?
My team, family, and Jesus are the only reason I am where I am today! I know I can’t do anything alone and really don’t want to. Life and work are better when it’s done with people you love and challenge you to do better, try again, and celebrate with you along the way. God is my CEO and everything I do is to point people back to Him. It just makes life have more purpose and meaning!