We had the good fortune of connecting with Heather Anderson and we’ve shared our conversation below.

Hi Heather, what is the most important factor behind your success?
Pivoting. Being able to change directions when needed and not giving up. About 5 years ago my blog sales weren’t increasing as much as I would have liked so I knew I had to add a platform to my business. That is when I made the big leap and started my own YouTube Channel. Consistency would be the second most important factor behind being able to pivot when needed when it comes to my success. Since I started my channel 5 years ago I made a commitment to myself to publish 1-2 videos per week and I have done so for 5 years! My sales increased dramatically and I now have over 100K subscribers. I’m so proud of myself for being able to fulfill my mission of helping women look and FEEL like the best versions of themselves!

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Alright, so let’s move onto what keeps you busy professionally?
Heather Anderson of So Heather is a Dallas-based lifestyle influencer who believes in empowering women to look and feel confident no matter their age. Heather is a seasoned style expert with a decade of experience helping women over 40 but really any age to look and feel like the best versions of themselves.

I started my personal styling company 12 years ago right after I lost my Dad to lung cancer. A year later in 2012, I started my blog as a way to reach more people than just my clients.

I wanted to take my business to the next level and I knew in order to do this I had to do something different.
Something that not everyone else was doing so about 5 years ago, in 2019 I launched a YouTube channel! It has allowed me to share incredible style tips along with confidence-boosting outfits for women of all ages proving style knows no age! I do this simply to empower women to look and feel their best.

That is one of the biggest lessons I’ve learned since being a woman business owner since 2012. Sometimes you need to pivot and add things to your business that not everyone else has. This has allowed me to stand out in an otherwise over-saturated market.

My mission and hope is through the different looks and lifestyle tips I share that I am able to inspire others to express themselves in a way that makes them feel good – on the inside AND on the out.

I always tell my clients and readers to dress in what they feel most confident in.


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If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take her shopping in Highland Park Village and of course, we would have to grab lunch there as well. I love shopping at Alice and Olivia, Frame, and Veronica Beard to name just a few. I would take her to Honor Bar for lunch (their french fries are to die for) and I love their rotisserie chicken salad! Then for dessert, we would walk over to Bird Bakery and have their amazingly delicious chocolate chip pecan pie! We would have dinner at Shensei which is one of my favorite spots to have sushi. I would also take her to the Jewel and treat her to a massage and facial at their amazing spa!

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Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Mel Robins, I listen to her life-changing podcast every single day and it has helped me to become and maintain my success in business and in everyday life!

Website: https://soheather.com/

Instagram: https://www.instagram.com/soheatherblog/

Facebook: https://www.facebook.com/soheather

Youtube: https://www.youtube.com/channel/UCD7e_ETGAyGU61vwnknZM7A?view_as=subscriber

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Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.