We had the good fortune of connecting with Giovani Martelly and we’ve shared our conversation below.

Hi Giovani, can you walk us through the thought-process of starting your business?
I wanted to make a space where creatives like me can create and find like minded people around them.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My grandmother handed me a Canon T5 when I was about 16 years old which was my first photo camera. Immediately, I was shooting everything around me. I would hang with my friends and just have them pose and that was fun for me. However, towards the end of high school, I ended up losing the ability to walk due to an autoimmune disease. This was probably one of the lowest points of my life, but the camera was still there. Being behind the camera, became my sanctuary freeing me from the negativity that had impacted my life. After I relearned walking, my grandmother unfortunately passed which hit me and my family extremely hard. It was a dark time mentally for me, and one of the only things keeping me afloat was the Panasonic G7 which my grandmother had gifted me shortly before she passed. Videography and photography became more of a niche hobby of mine outside of school and work, and I eventually felt that my hobby was looking good enough to sell. I felt inspired by myself because this thing that was a pass time for me had become a stream of income. I could now do something that would make me happy, but even that comes with the it’s cons. The business is very competitive, most clients don’t understand the work that goes into making sure their memories are captured, and being a freelance entrepreneur is not for the faint of heart. Since I have moved to NYC from Miami, there have been multiple times where I have thought, “ What the hell am I actually doing here?” I felt discouraged, agitated, and broke, but I realized that I just have to keep pushing forward. My end goal would be to provide for my family with my craft, and teaching others more about videography, photography, and editing.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, personally I am a home body, but if my best friend was in town in New York City, we would first hit up Candy Shop which is an old time restaurant that makes coco-cola floats from scratch ( they are so good). We both love nature, so hiking in the Central Park, walking/ biking over the Williamsburg Bridge, or exploring a light house at George Washington Bridge would be my top spots!

Who else deserves some credit and recognition?
I wouldn’t be here today without my grandma. She handed me my first camera, and that ignited my love for photography and videography. I also want to thank my family and my wife for being my support system and believing in me. There have been many of times when I thought this craft wasn’t for me, but they always bring me right back to being behind the camera capturing memories.

Website: fresheyesphotographyinc.com

Instagram: https://instagram.com/fresheyesphotographyinc?igshid=YTQwZjQ0NmI0OA%3D%3D&utm_source=qr

Twitter: https://youtube.com/@ItsThreeMotivational?si=nIvbnckv-AbJGMOB

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